Alpha Group Appoints President

The Alpha Group U.S., formerly known as Auldey Toys of North America, has tapped Jean-Christophe Pean to serve as its president of the U.S. and Europe.

April 6, 2018

Alpha Group Appoints President

Prior to joining The Alpha Group, Pean served as Mattel’s executive vice president for its North American division.

Also joining The Alpha Group U.S. is Brehan Maul, who will serve as vice president, marketing. Most recently, Maul served as vice president, brand management and marketing at Bandai America.

Meanwhile, Adrian Roche, who launched The Alpha Group U.S. in 2015, will take on a global role as vice president, global business development, where he’ll aim to help grow the business’ success globally.

“This is an exciting and momentous time for The Alpha Group,” says Ray Wang, president, international, The Alpha Group. “As we continue to invest in the future, I am confident that give his leadership and industry experience, Pean will lead the Alpha business to great success in both the U.S. and Europe.”

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