Activision Touts Skylanders’ Strength

In both North America and Europe, Activision Publishing’s “Skylanders Giants” was the No. 1 best-selling console and hand-held game for the first six months of 2013 and as of July 31, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales according to The NPD Group, Gfk Chart-Track and Activision Blizzard internal estimates.

The Skylanders franchise also boosts a roster of more than 150 licensees.

The news comes as the first real Skylanders competitor, Disney’s new Infinity platform, readies for its launch this month.