Activision Blizzard will create original film, TV content based on its IP such as “Skylanders” and “Call of Duty.”

Activision Blizzard is diversifying again with the launch of Activision Blizzard Studios, a new film and television studio devoted to creating original content based on its library of video game properties. Former Disney executive Nick van Dyk has been tapped to co-head the division.

The studio’s first production will be a new animated TV series “Skylanders Academy,” which is based on its “Skylanders” video game franchise. Under the supervision of showrunner Eric Rogers (“Futurama”), the show will feature the voices of actors Justin Long, Ashley Tisdale, Jonathan Banks and Norm Macdonald.

Activision Blizzard Studio is also developing its “Call of Duty” franchise for film.

“Activision Blizzard is home to some of the most successful entertainment franchises in history, across any medium. With the launch of Activision Blizzard Studios, our engaged fans can now watch the games they love come to life across film and television,” says Bobby Kotick, chief executive officer, Activision Blizzard. “Activision Blizzard Studios is yet another way we’re celebrating our players and fans, and we expect that our film and television productions will entertain and delight whole new audiences, as well. I’m excited that Nick and his team will be leading this important new growth opportunity for Activision Blizzard. We intend to approach film and television development with the same unwavering commitment to excellence we are known for in game development.”

The studio announcement follows immediately on the heels of Activision’s recent acquisition of King Digital Entertainment, owners of the mobile franchises “Candy Crush” and “Bubble Witch,” among others, on Nov. 2 for $5.9 billion.

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