4Kids Entertainment Inc. has finalized broadcast licensing agreements with TEN Network Australia, Cartoon Network Latin America, and Turkey’s Digiturk JOJO Channel for the children’s animated property, “Viva Piñata.” New episodes of “Viva Piñata” are scheduled to launch on TEN Network Australia on Feb. 15, Cartoon Network Latin America April 1, and Turkey’s Digiturk JOJO Channel in November 2008.

The popular animated series airs Saturday mornings in the United States on 4Kids TV. The global broadcast lineup for “Viva Piñata” also includes YTV (Canada), France 3 Television, Canal J Pay Satellite TV (France), RTL2 (Germany), Nickelodeon (UK, Netherlands, Spain, Australia & New Zealand), NRK (Norway), SIC (Portugal), Children’s Channel (Israel), TV3 (New Zealand), Televisa (Mexico), Animax (South Korea), Momo Kids TV (Taiwan), and MediaCorp TV12's Kid Central (Singapore), among others.

Viva Piñata” continues to extend its reach beyond television to interactive entertainment through Video On Demand services, the introduction of a new social party game on Xbox 360, and the PC debut of the original Viva Piñata game. The series also can be seen on the 4Kids TV VOD Channel on Comcast and Cox On DEMAND, giving kids instant, 24-hour access to the series in an additional 11 million homes across the United States. In late 2007, Microsoft Game Studios, 4Kids Entertainment, and Australia-based developer Krome Studios teamed up to introduce the new social party game, Viva Piñata Party Animals, exclusively for Xbox 360. Additionally, “Viva Piñata,” originally released exclusively for the Xbox 360 game platform, is now available for Windows XP and Windows Vista.
In addition, kids in the UK and Europe will soon be able to enjoy the world of Viva Piñata beyond the video game console and television set following a number of licensing initiatives.

Among the new licensees for Viva Piñata are:

The agreements follow a four-week Viva Piñata QSR promotion in November/December at Burger King in the UK, featuring eight collectible toys and video game releases.