25 Years of Brand Licensing Europe: A Conversation with Mattel

Josh Silverman, chief franchise officer, Mattel, talks movies, toys, digital games and so much more in this exclusive interview.

McKenna Morgan, Content Editor

September 25, 2024

Mattel had an enormous year in 2023 with the Barbie film, and they’re having a great 2024 as well. From signing the master toy license for “Wicked” to prepping to launch multiple new films based on its popular Ips, they have a lot to talk about. To highlight the latest and greatest from Mattel, McKenna Morgan, content editor, License Global, chats with Josh Silverman, chief franchise officer, Mattel, in this exclusive interview.

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About the Author

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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