‘Rainbow Friends’ and PhatMojo Team for Toys and More

Toys and CP licensing to launch this spring.

License Global, Content Editor

January 26, 2023

1 Min Read
“Rainbow Friends” characters.
“Rainbow Friends” characters. PhatMojo

Roy & Charcle and PhatMojo have announced their partnership for the video game experience, “Rainbow Friends.” Under the worldwide agreement, PhatMojo will launch the “Rainbow Friends” master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. 

Played in more than 180 countries, “Rainbow Friends” surpassed 1 billion plays within months of its June debut. In advance of licensed consumer products, millions of fans have expressed their love of the game on social media with homemade content, collectibles and costumes.   

Roy & Charcle and PhatMojo showed a first look at the new “Rainbow Friends” toy line, including action figures, plush, collectibles and bundled playsets, at the London Toy Fair. 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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