Roy & Charcle and PhatMojo have announced their partnership for the video game experience, “Rainbow Friends.” Under the worldwide agreement, PhatMojo will launch the “Rainbow Friends” master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. 

Played in more than 180 countries, “Rainbow Friends” surpassed 1 billion plays within months of its June debut. In advance of licensed consumer products, millions of fans have expressed their love of the game on social media with homemade content, collectibles and costumes.   

Roy & Charcle and PhatMojo showed a first look at the new “Rainbow Friends” toy line, including action figures, plush, collectibles and bundled playsets, at the London Toy Fair.