‘Pinocchio and Friends’ Master Toy Collection Announced Ahead of New Season

Second season of Iginio Straffi’s animated show is in production, along with toy collections created by Giochi Preziosi and Flair GP.
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March 28, 2023

“Pinocchio and Friends.”
“Pinocchio and Friends.”Rainbow

“Pinocchio and Friends” will have a master toy collection to coincide with Season 2 of the animated series.  

In Italy, the

“Pinocchio and Friends” master toy collection

will be created exclusively by Giochi Preziosi. It will be promoted by a cross-sectional marketing and branding plan that will extend throughout 2023 to support the launch of the new season. 

In the U.K., Flair GP’s toy collection launches in spring and will be supported by marketing and PR activities that also extend across the year and include digital campaigns, third-party partnerships with the core-target age group and brand activations. 

The second season of “Pinocchio and Friends” will consist of 26 episodes. The animated production, created by Iginio Straffi, inspired by Carlo Collodi’s fairy tale, has been brought to life in collaboration with Rai Ragazzi and in co-production with Toonz Media Group. The first batch of episodes of the


property is scheduled to premiere by fall in Italy on Rai Yoyo followed by

CBeebies in the U.K. and then the rest of the world. 


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