Rovio Entertainment continues to count down to the official 10th anniversary of “Angry Birds” with its #BringTheAnger campaign. The campaign, which aims to show how anger can be converted into positive action, has produced the world’s first anger-powered scooter – the Rage Rider. Now, Rovio is ready to unveil its next addition to the campaign: the Angry Birds Venting Machine.
Accepting anger as its payment method, the Angry Birds Venting Machine will dispense prizes to anyone willing to let their anger out on the machine. The anger-powered vending machine responds to physical cues such as punching and shaking, or verbal cues such as shouting. New York City’s Times Square will be the exclusive destination for The Venting Machine on Nov. 21 between 12 p.m. and 8 p.m. ET.
In addition to The Venting Machine, “Angry Birds” has appointed an instructor to demonstrate how the machine works, WWE star The Big Show. Also appearing live at the unveiling will be YouTube creators Deestroying, Team Edge and Lexi Hensler, part of a team of more than 25 influencers.
The campaign’s supporting influencers have been driving their fans to support the event through both The Venting Machine and a charitable gameplay feature launched by Rovio and UNICEF Finland. Through its “Angry Birds 2” mobile game, the #BringTheAnger in-game event encourages players to play in order to help give a $100k donation to UNICEF’s Education in Emergencies fund, which supports education for children in conflict zones and other emergencies across the globe. Players do not need to donate money in game to participate – all they have to do is play.
More events and interactive exhibits will appear for the countdown to the “Angry Birds” 10th Angry anniversary on Dec. 11.