Marco Hüsges, chief executive officer and founder, The Emoji Company, discusses his vision of longevity for the official Emoji brand, as well as brand building, brand values and competition.
The largest brand licensing market has a presence all over the world. While there are strong numbers, there are unpredictable cultural, political and economic climates at hand. Are North American licensing companies prepared for change?
The global toy industry is constantly growing and can be unpredictable. The NPD shares its insight on the current state of toy properties around the world.
The International Buyer Program Select is a government agency that offers thousands of buyers the opportunity to come to the U.S. for networking opportunities with U.S. firms.
The Top 100 most valuable Chinese brands grew 23 percent in value in 2018.
Crayola is much more than a crayon. The iconic brand has strengthened its licensing program to ensure it brings meaningful products for people of all ages to market for years to come. This year, Crayola joins License Global's Top 150 Global...
Merch by Amazon is reshaping how brands do business, offering a one-stop-shop for products that allows licensors, licensees and content creators more flexibility than ever before.
eSports is growing in marketshare around the world and could soon rival traditional sports in licensed product sales.
To do licensing right, resist the temptation to do it right now.