Weight Watchers Launches Cereal
EB Sport Gets Fit with UFC
Man U Signs Chinese Wellness Partner
Beachbody's P90X Expands to Equipment
Quiksilver Plans Roxy Skis
Under Armour Expands Digital Reach
Burton Releases Marilyn Monroe Boards
Kmart Plans Fitness Line
Zumba, GoNoodle To Get Kids Fit
Biggest Loser Adds Fitness Devices