Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.

Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories. 

Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.

EB Sport Group has signed on to create a line of fitness equipment featuring Beachbody's home exercise brand P90X.

Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand. 

Sports apparel brand Under Armour has acquired two more digital fitness platforms, "Endomondo" and "MyFitnessPal," evolving the company into fitness resource.

Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.

Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.  

Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month. 

Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.