The Little Gym International and Perio, manufacturer of the Barbasol and Pure Silk shaving brands, have appointed Seltzer Licensing Group to help extend their respective brands into new product categories at retail.

Centa IP has teamed up with My Gym to feature the Beatles-inspired animated series “Beat Bugs” in a variety of activations at locations in the U.S., Canada, the U.K. and Australia this summer.

Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.

GLOBAL–Mixed martial arts organization UFC has tapped Dyaco International to manufacture and distribute branded combat and fitness equipment for both retail and professional markets worldwide, excluding China.

Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.

NORTH AMERICA–Country musician Tim McGraw has teamed up with Snap Fitness to develop a line of signature fitness clubs, called Tru Mav Signature Clubs.

Design company Poketo and Misfit have joined forces to design and release a special edition accessory for Misfit’s Shine 2 Activity Tracker.

NORTH AMERICA–Kellogg’s has teamed up with State Bicycle Co. to create a single-gear bike showcasing the Froot Loops brand.

Lisa Marks Associates has secured a raft of licensees to create new products inspired by the PEZ and Warheads candy brands as well as to celebrate the 100th anniversary of the MoonPie brand.

NORTH AMERICA–Lisa Marks Associates has tapped two licensing partners–Ghost and The ICEE Company–to further extend the Warheads candy brand.