NORTH AMERICA–Sequential Brands Group has partnered with SDC Nutrition, a nutraceutical manufacturer, to develop a range of over-the-counter organic supplements under the Gaiam brand.
NORTH AMERICA–Reebok has partnered with the design firm Gensler for a new retail concept and campaign, called Get Pumped, to encourage healthy living nationwide.
NORTH AMERICA–Gaiam and actress Jessica Biel have joined forces to develop the brand’s first-ever collaboration, which will include a capsule collection co-designed by Biel.
Prominent Brand + Talent has secured the exclusive worldwide rights to represent fitness enthusiast Richard Simmons for licensing, merchandising and endorsements.
Extreme and Knockout Wellness teamed up to open a series of Extreme-branded gyms.
Nutrition and fitness expert Joe Wicks has appointed Global Merchandising Services to serve as the exclusive worldwide licensing and merchandising agent for The Body Coach brand.
Jen Widerstrom, a health and fitness trainer and co-star of “The Biggest Loser,” has appointed All American Licensing to represent her brand for licensing.