Top International Brand Licensing Agencies 2012

 

Click here to see the Top 30 Agents ranked by retail sales.

THE BEANSTALK GROUP
http://www.beanstalk.com/
Michael Stone, chief executive officer
T: 212-421-6060 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.2B. 
KEY PROPERTIES: Procter & Gamble, AT&T, Stanley Black & Decker, HGTV, Airheads, Harley-Davidson, Jack Daniel's, U.S. Army, Salma Hayek, Paris Hilton and David Tutera, Talking Friends, MovieStarPlanet, Old Bay, Rosa Mexicano, Aquascutum, Jaeger, plus Nancy Bailey & Associates clients including several of the Procter & Gamble brands, Arby's, Chiquita, Crayola, Energizer, Travelocity, Nesquik, Coppertone, Pennzoil/Quaker State and Electrolux.

BIPLANO LICENSING
http://www.biplano.com/
Jordi Rey, general manager
T: 34 93 452 60 00 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $150M. 
KEY PROPERTIES: SpongeBob SquarePants, Dora the Explorer, Star Wars, Betty Boop, Smurfs, DreamWorks, The Little Prince, Lima Sky/Doodle Jump and Che Guevara.

 

BRADFORD LICENSING
http://www.bradfordlicensing.com/
Michelle Minieri, president 
T: 973-509-0200 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $400M. 
KEY PROPERTIES: Pepsi, 7-Up, Pez, Denise Richards, Happy House, Dos Equis, Tecate and HBO's Game of Thrones.

 

BRAND CENTRAL GROUP
http://www.brandcentralgroup.com/
Ross Misher, president and chief executive officer
T: 310-268-1231 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.8B. 
KEY PROPERTIES: Dr Pepper Snapple Group, Apartment Therapy, Beef 'O' Brady's, Dr. Andrew Weil, Jarden Outdoor Solutions, Seventh Generation, Mr. Rogers, Pee Wee Herman, Mark Burnett Productions and ABC Network's Million Dollar Mind Game.

 

 

BRANDGENUITY
http://www.brandgenuity.com/
Andrew Topkins, partner
T: 212-925-0730 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $500M. 
KEY PROPERTIES: A+E, Church & Dwight, Food Network, MGM Studios, The Pabst Brewing Company, Harlequin Enterprises, World Poker Tour and designer Chris Madden.

BRAND LICENSING TEAM
http://www.blteam.com/
Cindy Birdsong and John Shero, managing partners
T: 678-324-3250 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $525M. 
KEY PROPERTIES: The Coca-Cola Company, Chick-fil-A, Boys & Girls Clubs of America and Morris Animal Foundation.

BRAND SENSE PARTNERS
http://www.bsp.com/
Ramez Toubassy, president and chief executive officer 
T: 310-867-7222 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.3B. 
KEY PROPERTIES: Armor Auto Group, Dodge, Hamilton Beach, Oneida and Shabby Chic.

 

BRAVADO (UNIVERSAL MUSIC GROUP)
http://www.bravado.com/
Tom Bennett, chief executive officer
T: 212-445-3400 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $400M. 
KEY PROPERTIES: Michael Jackson, Rolling Stones, Justin Bieber and Lady Gaga.

 

 

BROAD STREET LICENSING GROUP
http://www.bslg.com/
Carole Francesca, president
T: 973-655-0598 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $292M. 
KEY PROPERTIES: Burger King, O'Charley's Restaurants, Rich Foods and Culinary Institute of America.

CORE MEDIA GROUP (FORMERLY CKX)
http://www.coremediagroup.com/
Marc Graboff, president; Tim Schoonover, executive vice president, licensing and merchandising
T: 212-838-3100 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $350M. 
KEY PROPERTIES: Elvis Presley, Muhammad Ali, IDOLS and So You Think You Can Dance.

CREATIVE ARTISTS AGENCY
Gary Krakower, agent
T: 424-288-2499 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $800M. 
KEY PROPERTIES: Shaun White, Katy Perry, Eva Mendes, Cindy Crawford, Diane Keaton, Steven Tyler, Alyssa Milano, Margherita Missoni and Lisa Vanderpump.

 

COPYRIGHT PROMOTIONS LICENSING GROUP (CPLG)
http://www.cplg.com/ 
Chris Protheroe, president; Steve Manners, executive vice president
T: 44 0 20 8563 6400 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.8B. 
KEY PROPERTIES: Strawberry Shortcake, Caillou, The Simpsons, Glee, WWE, Sesame Street, Power Rangers, Rabbids (Les Lapins Cretins), Little Charley Bear and Raa Raa the Noisy Lion, Skylanders, Where's Wally and Michaelangelo.

 

EUROPEAN LICENSING COMPANY (ELC)
http://www.europeanlicensingcompany.com/
Hakan Durdag, chief executive officer
T: 44 0 20 7292 2000 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $360M. 
KEY PROPERTIES: Harry Potter, Looney Tunes, Scooby Doo, Batman, Tom & Jerry, Ben10, Bakugan, Barcelona, Manchester United, Juventus, Liverpool, PIMP, Redakai and Thundercats.

EQUITY MANAGEMENT (EMI)
http://www.equitymanagementinc.com/
Glen Konkle, chief executive officer
T: 858-558-2500 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $5.4B. 
KEY PROPERTIES: General Motors, Reynolds Consumer Products/Hefty, Kawasaki, La-Z-Boy, The Goodyear Tire and Rubber Company, French's, Frank's Red Hot, Dial, Nissan, American Airlines, Torani, Lockheed Martin and Whirlpool/Maytag.

EXIM LICENSING GROUP
http://www.eximlicensing.net/
Elias Hofman, president
T: 305-534-1900 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.6B. 
KEY PROPERTIES: American Greetings, Discovery Channel, Dreamworks, HIT, Lucasfilm, Nickelodeon, Nelvana, Paramount, Saban Brands, Sesame Workshop, Toei, Universal and Zodiak.

 

GLOBAL ICONS
http://www.globalicons.com/
Jeff Lotman, chief executive officer; Mike Gard, chief operating officer; Bill McClinton, senior vice president of licensing
T: 310-820-5300 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.2B. 
KEY PROPERTIES: BMW, Chuck E. Cheese, Crock-Pot, Captain Morgan, Dannon, Duraflame, Ford, Guiness, Hollywood, Humvee, Lava Lite, Mini, Motorola, Mr. Coffee, Mrs. Fields, Oster and Sunbeam.

 

IMC LICENSING
http://www.imclicensing.com/
Stephen Reily, managing director and chairman; Carla Dearing, managing director and chief executive officer
T: 502-589-7655 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $800M. 
KEY PROPERTIES: TerraCycle, Glade, Scrubbing Bubbles, Dole, Valvoline and Borghese.

IMG WORLDWIDE LICENSING
http://www.imgworld.com/http://www.imglicensing.com/
Bruno Maglione, executive vice president and global managing director; Wesley Haynes, senior vice president, licensing; Cory Moss, senior vice president and managing director, The Collegiate Licensing Company
T: 44 20 8233 6673; 424-653-1900 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $8B. 
KEY PROPERTIES: Wimbledon, PGA Tour, Ryder Cup, ESPN, Goodyear Tire and Rubber, Playboy International, Ferrari, Arnold Palmer, Pele, Muhammad Ali, Coach John Wooden, X-Games, Salt Life, Louisville Slugger, Vail Resorts, Kentucky Derby, Royal Armed Forces, GNC, Rolling Stone, Volkswagen, Chupa Chups, George Best, FC Barcelona, Manchester United, Le Mans, World Series of Poker, and World's Strongest Man. IMG also represents the licensing rights for more than 200 collegiate institutions including top college brands like Texas, Florida, Georgia, LSU, and Alabama, as well as the NCAA, the Tournament of Roses, the BCS and the South Eastern Conference (SEC).

 

INK
http://www.ink-brands.com/
Morten Geschwendtner, chief executive officer; Peter Schnohr, director, chief operating officer
T: 45 33 55 61 00 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $410M. 
KEY PROPERTIES: Lego, Star Wars, Ice Age, Simpsons, Masha & The Bear, Thomas The Tank, Fireman Sam, Bob The Builder, Bratz, Beyblade, Power Rangers and Subway Surfers.

THE JOESTER LORIA GROUP 
http://www.joesterloriagroup.com/
Debra Joester, president and chief executive officer
T: 212-683-5150 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $2.1B. 
KEY PROPERTIES: PepsiCo, Kellogg's, Discovery Communications, Johnsonville, Entenmann's, Annoying Orange, Pinkalicous, Lazy Town, Poppy Cat, The World of Eric Carle, Baby Genius, Car and Driver, Popular Mechanics, Road & Track and Dew Tour.

THE LICENSING COMPANY (TLC)
http://www.thelicensingcompany.com/
Angela Farrugia, group managing director
T: +1.212.413.0880 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.5B. 
KEY PROPERTIES: Coca-Cola, Jelly Belly, Star Wars, Gruffalo Mercedes, Iconix, Peanuts, Jeep Chrysler and Anheuser Bush.

 

LISANS 
http://www.lisansas.com.tr/
Hakan Durdag, chief executive officer; Didem Serpil, director of marketing and sales
T: 90 212 279 83 18 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $230M. 
KEY PROPERTIES: Barcelona, Manchester United, Juventus, Snoopy, WWE, Looney Tunes, DC Comics, Ben 10 and Bakugan.

 

LIVE NATION MERCHANDISE
http://www.lnmlicensing.com/
Michael Krassner, executive vice president, licensing
T: 415-247-7400 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $410M. 
KEY PROPERTIES: AC/DC, Aerosmith, The Beatles, Coldplay, Deadmau5, Jay Z, KISS, Led Zeppelin, Lil Wayne, Lynyrd Skynyrd, Madonna, Maroon 5, Ozzy Osbourne, Pink Floyd, The Wall, Sex Pistols, Shakira, The Who and U2.

LMCA
http://www.lmca.net/
Allan Feldman, president, chief executive officer; Alan Kravetz, executive vice president
T: 212-265-7474 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $5.3B. 
KEY PROPERTIES: Agfa Photo, Black Flag, Mack Trucks, Melitta, Roto-Rooter and Westinghouse.

P&L GLOBAL NETWORK 
http://www.plglobalnetwork.com/
Fanny Salazar, head of licensing; Gloria Salazar, director of business administration
T: 52 55 5254 4799 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.2B. 
KEY PROPERTIES: Kung Fu Panda 2 (DreamWorks Animation), Puss in Boots (DreamWorks Animation), PlayStation (SCEI), Hello Kitty (Sanrio), Paul Frank (Saban), Jeep (Chrysler) and Royal County of Berkshire Polo Club (TP Licensing).

 

PLUS LICENS
http://www.pluslicens.com/
Peder Tamm, president and co-founder; Eva Brannstrom, executive vice president
T: 46 0 8 545 139 00 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $900M. 
KEY PROPERTIES: Hello Kitty, Star Wars, Peanuts, Garfield, Sesame Street, Littlest Pet Shop, My Little Pony, Transformers, SpongeBob SquarePants, Dora the Explorer, Strawberry Shortcake, Chuggington, Curious George, Naruto, Dragon Ball, Gormiti, Noddy, NHL and Pink Panther.

 

 

REDIBRA
http://www.redibra.com.br/
David Diesendruck, president
T: 55 11 3383 1616 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.1B. 
KEY PROPERTIES: Ice Age, Alvin and the Chipmunks, Coca-Cola, Glee, Paul Frank, Talking Friends, Sesame and Luan Santana.

STRIKER ENTERTAINMENT/MOST MANAGEMENT
http://www.strikerentertainment.com/http://www.mostmanagement.com/
Russell Binder, president; Marc Mostman, president
T: 818-225-9355 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.5B. 
KEY PROPERTIES: Lionsgate Films, Twilight, The Hunger Games, Heavy Metal and DreamWorks Studios.

TYCOON ENTERPRISES
www.tycoon.mx 
Elias Fasja, president and co-founder
T: 52 55 5395 7833 
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $915M. 
KEY PROPERTIES: Sesame Workshop, Lazy Town, Chivas, Pumas, Real Madrid, Twentieth Century Fox, Hello Kitty, Angry Birds and Pink Cookie.

Editor's Note: Worldwide retail sales of licensed products are based on 2011 (B-Billion; M-Million) as reported by License! Global in May 2012. The figures were supplied by the brand licensing agency unless otherwise noted and are deemed to be accurate. Only companies that provide retail sales data are considered for inclusion.Companies are listed alphabetically.

Click here to see the Top 30 Agents ranked by retail sales.

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