The top 30 licensing agents ranked in order of retail sales.

April 6, 2018

5 Min Read

Top 30 Agents

1. IMG ($8B in retail sales)–KEY CLIENTS/BRANDS: Collegiate Licensing, Wimbledon, PGA Tour, Ryder Cup, ESPN, Goodyear Tire and Rubber, Playboy, Ferrari, Arnold Palmer, Pele, Muhammad Ali, John Wooden, X-Games, Salt Life, Louisville Slugger, Vail Resorts, Kentucky Derby, Royal Armed Forces, GNC, Rolling Stone, Volkswagen, Chupa Chups, George Best, FC Barcelona, Manchester United, Le Mans, World Series of Poker and World's Strongest Man.

2. Equity Management ($5.4B in retail sales)–KEY CLIENTS/BRANDS: General Motors, Reynolds Consumer Products/Hefty, Kawasaki, La-Z-Boy, The Goodyear Tire and Rubber Company, French’s, Frank’s RedHot, Dial, Nissan, American Airlines, Torani, Lockheed Martin and Whirlpool/Maytag.

3. LMCA ($5.3B in retail sales)–KEY CLIENTS/BRANDS: Agfa, Black Flag, Frigidaire, Mack Trucks, Melitta, Roto-Rooter, Westinghouse, AT&T (international), Craftsman, DieHard, Easter Seals, Eastman Kodak, Frigidaire, Heifer International, Kenmore, New York Philharmonic, PepsiCo International, San Diego Zoo, Snuggle, Tempur-Pedic, Uniden and Winchester.

4. The Licensing Company ($3.5B in retail sales)–KEY CLIENTS/BRANDS: Coca-Cola, Jelly Belly, Star Wars, Gruffalo Mercedes, Iconix, Jeep Chrysler and Anheuser-Bush.

5. The Beanstalk Group ($3.2B in retail sales)–KEY CLIENTS/BRANDS: Procter & Gamble, AT&T, Stanley Black & Decker, HGTV, Airheads, Harley-Davidson, Jack Daniel’s, U.S. Army, Salma Hayek, Paris Hilton and David Tutera, Talking Friends, MovieStarPlanet, Old Bay, Rosa Mexicano, Aquascutum and Jaeger.

6. Global Icons ($3.2B in retail sales)–KEY CLIENTS/BRANDS: BMW, Chuck E. Cheese's, Crock-Pot, Captain Morgan, Dannon, Duraflame, Ford, Guiness, Hollywood, Humvee, Lava Lite, Mini, Motorola, Mr. Coffee, Mrs. Fields, Oster and Sunbeam.

7. The Joester Loria Group ($2.1B in retail sales)–KEY CLIENTS/BRANDS: PepsiCo, Kellogg’s, Discovery, Johnsonville, Entenmann’s, Annoying Orange, Pinkalicous, LazyTown, Poppy Cat, The World of Eric Carle, Baby Genius, Car and Driver, Popular Mechanics and Road & Track.

8. Brand Central Group ($1.8B in retail sales)–KEY CLIENTS/BRANDS: Dr. Pepper Snapple, Jarden, Dr. Weil, Beef O’Brady’s, Apartment Therapy and Beekman 1802.

9. CPLG ($1.8B in retail sales)–KEY CLIENTS/BRANDS: Strawberry Shortcake, Caillou, The Simpsons, Glee, WWE, Sesame and Power Rangers.

10. Exim ($1.6B in retail sales)–KEY CLIENTS/BRANDS: Nickelodeon, Thomas, Peanuts, Strawberry Shortcake and Universal Studios.

11. Striker Entertainment ($1.5B [E] in retail sales)–KEY CLIENTS/BRANDS: Angry Birds, The Hunger Games and Twilight.

12. Brand Sense Partners ($1.3B in retail sales)–KEY CLIENTS/BRANDS: Dodge, Hamilton Beach, Armor AutoGroup and Shabby Chic.

13. P&L Global Network ($1.2B in retail sales)–KEY CLIENTS/BRANDS: Kung Fu Panda 2, Puss in Boots, PlayStation, Hello Kitty, Paul Frank, Jeep and Royal County of Berkshire Polo Club.

14. Redibra ($1.1B in retail sales)–KEY CLIENTS/BRANDS: Ben 10, Bakugan, The Simpsons, Glee, Coca-Cola and Sesame Street.

15. Tycoon ($915M** in retail sales)–KEY CLIENTS/BRANDS: 4Kids, Hit, Marvel, Sesame, Fox and WWE.

16. Plus Licens ($900M in retail sales)–KEY CLIENTS/BRANDS: Hello Kitty, Star Wars, Peanuts, Sesame Street and My Little Pony.

17. Creative Artists Agency ($800M in retail sales)–KEY CLIENTS/BRANDS: Shaun White, Katy Perry, Eva Mendes, Cindy Crawford, Diane Keaton, Steven Tyler, Alyssa Milano, Margherita Missoni and Lisa Vanderpump.

18. IMC Licensing ($800M in retail sales)–KEY CLIENTS/BRANDS: TerraCycle, Glade, Scrubbing Bubbles, Dole, Valvoline and Borghese.

19. Brand Licensing Team ($525M in retail sales)–KEY CLIENTS/BRANDS: Coca-Cola, Chick-fil-A, Boys & Girls Clubs and Morris Animal Foundation.

20. Brandgenuity ($500M in retail sales)–KEY CLIENTS/BRANDS: Church & Dwight, Food Network, MGM, Pabst, Harlequin, World Poker Tour, A+E and Pella.

21. Live Nation Merchandise ($410M in retail sales)–KEY CLIENTS/BRANDS: AC/DC, Aerosmith, The Beatles, Coldplay, Deadmau5, Jay Z, KISS, Led Zeppelin, Lil Wayne, Lynyrd Skynyrd, Madonna, Maroon 5, Ozzy Osbourne, Pink Floyd, The Wall, Sex Pistols, Shakira, The Who and U2.

22. Bradford Licensing ($400M [E] in retail sales)–KEY CLIENTS/BRANDS: Pepsi, 7-Up, Pez, Denise Richards and Happy House.

23. Ink ($400M in retail sales)–KEY CLIENTS/BRANDS: LEGO, Star Wars, Ice Age, The Simpsons, Masha & The Bear, Thomas the Tank Engine, Fireman Sam, Bob The Builder, Bratz, Beyblade and Power Rangers.

24. Bravado ($400M [E] in retail sales)–KEY CLIENTS/BRANDS: Michael Jackson, Rolling Stones and Justin Bieber.

25. European Licensing Company ($360M in retail sales)–KEY CLIENTS/BRANDS: Looney Tunes, Harry Potter, Batman, Scooby Doo, Tom & Jerry, Ben10 and Bakugan.

26. Core Media Group ($350M in retail sales)–KEY CLIENTS/BRANDS: Elvis Presley, Muhammad Ali, Idols and So You Think You Can Dance.

27. Broad Street Licensing ($292M in retail sales)–KEY CLIENTS/BRANDS: Burger King, O’Charley’s, Rich Foods and Culinary Institute.

28. Lisans ($230M in retail sales)–KEY CLIENTS/BRANDS: Barcelona, Manchester United, Juventus, Snoopy, WWE, Looney Tunes, DC Comics, Ben 10 and Bakugan.

29. Biplano ($150M in retail sales)–KEY CLIENTS/BRANDS: SpongeBob SquarePants, Dora the Explorer, Star Wars, Betty Boop, Shrek and Penguins.

30. Joy Tashjian Marking Group ($50M in retail sales)–KEY CLIENTS/BRANDS: Deal or No Deal, The Biggest Loser, The Office, The Jimmy Fallon Show, Parks & Recreation, 30 Rock, Ohiya and America's Supernanny.

*Retail sales are based on licensed merchandise worldwide for the brands each respective agency represents. Each licensing agency submitted sales figures unless otherwise noted [(E)]. Only some major clients/brands/properties are listed.  **Does not include Brazil, Argentina, Bolivia, Uruguay or Paraguay.

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