The License! Global Top 100 licensing companies accounted for almost $160 billion in retail sales of licensed products out of the total market of almost $192 billion worldwide. In a tough economy, strong licensing partners are more critical than ever. For retailers, licensed product can be the reason a shopper picks one store over another. For consumers, it means opening their wallets because a product combines value and trend-right positioning. Disney Consumer Products once again topped the list with $30 billion in retail sales. Iconix Brand Group jumped into the No. 2 spot with $6.5 billion in retail sales, followed by Warner Bros. Consumer Products with $6 billion in retail sales, Marvel Entertainment with $5.7 billion, and Nickelodeon's sales of $5.5 billion rounded out the top five licensors. This year, License! Global has also expanded its listing of the top agencies to 20, adding names such as Bradford Licensing. These lists reflect the brands and companies that will build strategic partnerships, keeping the licensing business strong and growing in the years ahead. All the licensors submitted retail sales figures in USD. As a result, figures may be affected by recent changes in currency exchange rates.
The License! Global Top 100 licensing companies accounted for almost $160 billion in retail sales of licensed products out of the total market of almost $192 billion worldwide.
In a tough economy, strong licensing partners are more critical than ever. For retailers, licensed product can be the reason a shopper picks one store over another. For consumers, it means opening their wallets because a product combines value and trend-right positioning.
Disney Consumer Products once again topped the list with $30 billion in retail sales. Iconix Brand Group jumped into the No. 2 spot with $6.5 billion in retail sales, followed by Warner Bros. Consumer Products with $6 billion in retail sales, Marvel Entertainment with $5.7 billion, and Nickelodeon's sales of $5.5 billion rounded out the top five licensors.
This year, License! Global has also expanded its listing of the top agencies to 20, adding names such as Bradford Licensing.
These lists reflect the brands and companies that will build strategic partnerships, keeping the licensing business strong and growing in the years ahead.
All the licensors submitted retail sales figures in USD. As a result, figures may be affected by recent changes in currency exchange rates.
1. DISNEY CONSUMER PRODUCTS
During the 2008 fiscal year, key Disney Consumer Products properties such as Hannah Montana and High School Musical, Disney Fairies, Disney Princess and Disney Pixar's Cars showed remarkable growth. Retail sales of tween products mushroomed from $400 million in 2007 to $2.7 billion for High School Musical and Hannah Montana combined. The theatrical release of High School Musical 3: Senior Year drove additional interest and demand, along with new programming such as Camp Rock. DCP's girls' franchises Disney Princess and Disney Fairies showed combined global retail sales surpassing the $5 billion mark. Both franchises offer experiences online with DisneyPrincess.com, DisneyFairies.com and PixieHollow.com counting millions of visitors each month, in addition to a wide variety of licensed product across multiple categories and millions of magazines and books sold worldwide. Disney Pixar's Cars generated $2.5 billion in global retail sales, and the fall debut of Cars Toons drew a global audience of millions. Sales of die-cast toy cars and books have exceeded $100 million and $25 million, respectively. In 2009, the Disney Princess franchise will welcome its newest princess, Princess Tiana, from Walt Disney Pictures' animated theatrical film, The Princess and the Frog, releasing late this year. As evidenced by the enormous success of the "Tinker Bell" DVD and nearly 10 million Fairy avatars created at DisneyFairies.com to date, the Disney Fairies franchise will continue to grow in 2009 with the release of the second film in a series of four, Tinker Bell and The Lost Treasure. In addition to the theatrical releases of Hannah Montana: The Movie, Disney Channel will serve up original series and movies, including J.O.N.A.S., Wizards of Waverly Place and Sonny with a Chance. Disney's 2009 film slate offers an array of movies: The Princess and the Frog, G-Force, Up and A Christmas Carol. In preschool, new products will support Mickey Mouse Clubhouse and Handy Manny. For the future, DCP will continue to expand its licensing for Toy Story in conjunction with the third movie in 2010. In addition, DCP continues to expand its lifestyle products across a variety of categories. DCP's key retail partners in its global success include Walmart, with its support of the Hannah Montana franchise, Target with Camp Rock, and Toys "R" Us with the Club Penguin toys, along with other strategic partners, such as Carrefour and Tesco.
Key sales drivers during 2008 included Iconix's direct-to-retail licenses, including 13 partnerships: 11 domestic and two international. These DTR partners include Walmart, Kohl's, Target, Sears Holdings and Lowe's. In addition, Iconix purchased the Waverly brand in 2008, expanding its home business and adding multiple DTR deals that included one for Mudd at Kohl's. Iconix's 17 brands are distributed throughout the retail spectrum. Of special note is its Walmart partnership, in which the licensor currently has three DTR brands: OP, Starter and Danskin, which are expected to drive sales growth in 2009 and beyond.
3. Warner Bros. Consumer Products
WBCP was led in its 2008 sales charge by the DC Comics superhero Batman at the forefront, thanks to the theatrical release of The Dark Knight, which set a record-breaking opening weekend at the box office. The Dark Knight licensed product spanned multiple categories such as toys, kids' apparel, costumes, bedding and accessories and men's apparel and was sold at a variety of retailers including Kmart, which opened in-store boutiques and called itself the Official Batman Headquarters. Other licensing programs featured DC characters Wonder Woman and Supergirl, along with Looney Tunes, Harry Potter and Scooby-Doo. WBCP's program with Safeway includes Looney Tunes characters with the Eating Right Kids food and beverage line. A partnership with Diane von Furstenberg for a Wonder Woman-inspired collection launched in fall 2008. In 2009, WBCP will have several major events driving licensing, merchandising and retail business around the 70th anniversary of The Wizard of Oz, the March debut of Watchmen and the sixth Harry Potter film, Harry Potter and the Half-Blood Prince, this summer. This spring, master toy licensee Mattel will launch a new line of toys supporting the new animated television series "Batman: The Brave and the Bold," airing on the Cartoon Network. In addition, WBCP will debut the museum exhibit for Harry Potter, and a theme park ride, in conjunction with Universal Orlando, is under development.
4. MARVEL ENTERTAINMENT
The 2008 theatrical release of Iron Man and The Incredible Hulk, and Marvel's classic brands Spider-Man and Marvel Heroes delivered solid growth for Marvel Entertainment. This year, key initiatives will focus on Marvel Super Hero Squad and X-Men Origins: Wolverine theatrical releases, Wolverine and the X-Men and Iron Man: Armored Adventures animation, and Marvel comics and Marvel juniors' apparel. The company's key retail partners include Carrefour, C&A, H&M, JCPenney, Kmart, Sears, Next, Target, Tesco and Walmart. Marvel is developing its licensing programs for upcoming theatrical releases: Iron Man 2 in 2010, Thor in 2011 and Captain America in 2011. It has signed a deal with Gazillion Entertainment for massive multi-player online games for computers and consoles across the Marvel universe.
5. Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products continues to be a leader in entertainment licensing as 2009 marks the 10th anniversary of pop-culture icon SpongeBob SquarePants. In soaking up the milestone, the quirky yellow sea creature will be featured on fine jewelry, watches, luxury organic T-shirts, furniture, CDs and DVDs. International preschool phenomenon Dora the Explorer will introduce a variety of new products and DVDs for "Dora Saves the Crystal Kingdom" and the new brand extension "Dora's Explorer Girls," which will feature a slightly older Dora fashion doll and accessories for girls ages 5 to 9. Nick Jr.'s animated series "Ni Hao, Kai-lan" arrives at retail in 2009 with toys for the bilingual property. Nickelodeon's newest live-action series, "True Jackson, VP," will debut apparel and furniture based on the tween fashion career show, while the multi-platform hit property iCarly extends to new categories, including apparel, footwear and bedding. In addition, Avatar: The Last Airbender will announce partners for its epic movie adventure directed by M. Night Shyamalan. Building on its strong portfolio, NVCP will continue to enhance merchandising programs for consumer favorites including Go Diego, Go!, The Backyardigans, The Wonder Pets!, Blues Clues and Neopets.
6. MAJOR LEAGUE BASEBALL
$5.1B (E) (PRIVATE)
Some of the biggest buzz in baseball is centered around several new stadiums debuting for the 2009 and 2010 seasons. They include: Citi Field, the new home of the New York Mets; a new stadium for the New York Yankees; and the new home of the Minnesota Twins, Target Field, which is expected to open in 2010. These stadiums brought along some innovative merchandising opportunities: Mets fans were able to purchase old Shea Stadium seats, and fans could go to Home Depot and purchase 5-foot-square patches of Yankee Stadium sod for $7.50. Major League Baseball continued to roll out product across the traditional categories including apparel, collectibles, equipment, accessories and trading cards. But in 2008, MLB also added some interesting twists to its traditional licensed product lineup, including a Baltimore Orioles Father's Day Mr. Potato Head complete with a set of Topps baseball cards of the 2008 Orioles team, and, in a first for the league, a series of MLB-licensed caskets from Eternal Image, which sold out a week after being launched. Mars Direct, a division of Mars Snackfood US, signed a licensing partnership with Major League Baseball properties in mid-2008 for the new My Team M&M's Brand Chocolate Candies. My Team M&M's feature the team logos of any of the 30 Major League Baseball clubs on the candies. At the end of 2008, the league signed a deal with ESPN and MLB Network for shared broadcast rights for the 2009 World Baseball Classic.
7. PHILLIPS-VAN HEUSEN
Phillips-Van Heusen continues its global expansion, bringing its Arrow, Izod and Van Heusen brands to new markets and expanding in South Africa, the Middle East, Australia, Chile, Peru, India, Central Europe and Mexico. Arrow became the top-selling shirt brand in Indian department stores last year and had the highest growth in the men's premium category there, supported by five store openings. In Europe, a total of 20 Arrow stores were opened. For Izod, PVH expanded its partnership with Arvind in India and the Middle East, a second store was opened in Panama, and the Izod brand was launched in South Africa through Edgars Department Stores. Van Heusen was launched in Mexico last year at Sears, and in the U.K., Phillips-Van Heusen acquired British Van Heusen. In Australia, the shop-in-a-shop concept continued to generate strong results with gains from three new Myers Department Stores. In Peru, the Van Heusen brand showed a 10 percent sales increase in 2008 and a 20 percent gain in Chile. For Calvin Klein, Coty is set to launch a new CK fragrance for men and is relaunching Euphoria for men and women. Calvin Klein dual-gender jeans and underwear also are launching in 2009.
$5B (E) (PUBLIC)
During 2008, Sanrio continued to reap the benefits from its strong portfolio of evergreen brands. With its continued concentration on Hello Kitty, the company launched its newest character, Kuromi, with Hot Topic early last year and celebrated Keroppi's 20th anniversary. Last year, Sanrio also formed a global consumer products division and created a wholly owned subsidiary in Germany for its licensing businesses. In February 2009, Hello Kitty launched a line of cosmetics with M·A·C Cosmetics and a new Happy Meal program with McDonald's as part of the brand's 35th anniversary plans. Globalization also is expected to play a crucial role in 2009 as Sanrio continues to collaborate with its international offices to enhance the impact of its brand and synergy of product worldwide. The company reports having new partners for youth and adult electronics and plans to broaden its portfolio of licensees as it continues to focus on its successful co-branding program. In addition to Sanrio's retail stores, the company has partnered with a range of retailers to create a multi-tiered program. The company is working with different retail tiers to create specialized programs that will drive sales growth and build on the success of its properties.
9. The Collegiate Licensing Company (an IMG company)
Worldwide retail sales of $4.28 billion licensed products in 2008 covers the retail market of collegiate licensed merchandise, including CLC-represented institutions, independently run programs and other agencies. Top college properties include University of Texas, University of Michigan, University of Florida, Louisiana State University, University of Notre Dame, University of North Carolina, University of Georgia, University of Alabama, Pennsylvania State University and University of Tennessee at Knoxville. Women's, children's and housewares were three big growth categories in the college market and should continue to see positive growth in 2009. The women's category was especially impacted by the launch of the Victoria's Secret PINK College Collection, which has seen tremendous success at retail and should continue to grow in the coming year. A major marketing initiative that will continue to drive growth is the College Vault program, which includes vintage-inspired apparel and non-apparel products capitalizing on the rich history and tradition of college sports using historical logos and content from college and universities. College Colors Day, a fan holiday created by CLC, will continue to provide a marketing platform for retailers during the critical back-to-school selling period. In addition, programs like College Chic, which is geared to the women's market, and The Quad, which is a fashion-driven label for higher-end stores, will provide focused growth opportunities in key categories. College product spans all distribution channels. The company strives to provide value to retail partners and spends a lot of time working with retailers across all sales sectors to grow the market for college product.
10. CHEROKEE GROUP
$4B (E) (PUBLIC)
Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick 'n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India) and Comercial Mexicana (Mexico). Premier clients for Cherokee's Sideout brand include Mervyn's (U.S.) and Shanghai Bolderway (China), and Cherokee's Carole Little can be found at TJX Companies (U.S., Canada and Europe).
11. General Motors
$3.4B (E) (PUBLIC)
GM is battling the toughest crisis in its history amidst corporate restructuring plans, and it remains unclear how the licensing division will be affected. A major licensing program was developed in 2008 for the new Chevrolet Camaro and new Hummer model.
12. National Football League
$3.4B (E) (PRIVATE)
The NFL continued to entice fans with team-licensed consumer products across a multitude of categories, such as apparel, collectibles, video games, toy and DVDs, with the addition last month of a limited-edition commemorative logo of the 2008 NFL Champion Pittsburgh Steelers from Fathead. WowWee Group was granted worldwide rights to market the FOX Sports Robot, which appears during NFL on FOX game broadcasts. Through a licensing agreement with Twentieth Century Fox Licensing and Merchandising, WowWee will develop and market robotic figures and electronic accessories based upon the FOX Sports Robot and will launch merchandise in 2009. Over the last few months, the league has taken steps to offer more to its female fans by adding Touch—Alyssa Milano, a line that met with earlier success for the NBA and NHL. Milano and NFL partnered with G-III Apparel Group to design and distribute the line of juniors' ladies apparel and jewelry with prices that range from $16.99 to $89.99. In recent league news, NFL Commissioner Roger Goodell is considering extending the NFL season to 17 or 18 weeks, possibly starting in the 2011 season.
13. Mattel Brands Consumer Products
Mattel's licensing portfolio based on theatrical blockbusters and TV properties is bulging, with The Dark Knight, Disney's High School Musical, Disney's Princesses, Disney Pixar's Cars, DreamWorks' Kung Fu Panda, Scene It? series of DVD-based games and Fisher-Price toys based on classic kids' TV properties. In addition, Mattel's own Barbie is enjoying her 50th anniversary year with a variety of innovative merchandising programs, including various collections of designer apparel. During 2008, more than 65 million Barbie units were sold worldwide. Hot Wheels celebrated its 40th anniversary last year with the launch of several line extensions and a highly successful Hot Wheels magazine. This year, Mattel will release its first-ever Hot Wheels CGI-animated series, "Hot Wheels Battle Force 5," with 26x22-minute episodes airing this fall on the Cartoon Network in the U.S. and Teletoon in Canada.
14. NATIONAL BASKETBALL ASSOCIATION
Key retail drivers in 2008 included the NBA Adidas On-Court Collection, which provides fans with the same performance products that players wear on the court, such as T-shirts, hooded sweatshirts, shooting shirts, official caps and pre-game shorts; Kobe Bryant 2008 MVP T-shirts, the top selling MVP T-shirts in the history of the NBA store in New York City, as well as the NBAStore.com; and the 12 Days of Deals discounts for fans who shopped the NBAStore.com Web site during the holiday season. For 2009 and beyond, the NBA will focus globally on an Adidas program of new On-Court shooting shorts that will hit retail shelves during this year's holiday season; trading cards from Panini, which signed on to be the NBA's exclusive trading card company; programs that engage fans, such as the game-worn jersey auction for the NBA T-Mobile Rookie Challenge and Youth Jam and the 2009 NBA All-Star game. Key retail partners that helped drive sales include Champs Sports, Dick's Sporting Goods, Foot Locker, Walmart and GSI Commerce.
15. Pentland Brands
Important licensing properties for Pentland Brands in 2008 were Speedo, Berghaus, Red or Dead, Ellesse, Brasher, KangaROOS, Mitre, Boxfresh, Gio Goi and Hunter. Upcoming initiatives include extending the key Speedo lines, developing Berghaus into accessories and further developing the Red or Dead licensing model. Key retail partners are Specsavers, which is driving international eyewear sales, and jewelry and watches retailer H.Samuel.
$2.8B (E) (PUBLIC)
The Westinghouse brand is focused on consumer and commercial categories, including LCD TVs and monitors, laptop computers, light bulbs, consumer and business lighting, solar outdoor lighting, small kitchen appliances, air care, heating/cooling, intercoms and electrical and computer accessories. Future growth will come from continued gains in market share, global expansion and new consumer and B-to-B categories.
17. HIT ENTERTAINMENT
Key licensing properties for HIT include Thomas & Friends, Bob the Builder, Pingu, Fireman Sam, Angelina Ballerina and Barney. Driving future growth are a number of anniversaries and initiatives: Bob the Builder celebrates its 10th anniversary in 2009 and Thomas & Friends has its 65th anniversary in 2010. This year sees the launch of new CGI-animated television series for Thomas & Friends, Bob the Builder, Fireman Sam and Angelina Ballerina. HIT Movies will be launched, followed by the rollout of movies across HIT brands. The year will see the broadcast presence in new markets for the first time for HIT properties, including France and China. In January 2010, Thomas & Friends consumer products from Fisher Price, new global master toy licensee for the property, will debut. All the major international, national and independent retailers drove growth during 2008 and will continue to drive growth throughout 2009.
18. INTERNATIONAL BRAND MANAGEMENT
$2+B (E) (PUBLIC)
International Brand Management, part of the U.K.-listed Sports Direct International, has a portfolio of sports and fashion brands that include Everlast, Lonsdale, Slazenger, U.S. Pro and Lillywhites to Carlton, Kangol, Karrimor and Donnay. Last year saw activity across the portfolio, but its most significant recent acquisition, Everlast, has built new programs and new markets with three expanded agreements with licensees Wilson Sports, Leading Brands and Sportex. The agreements span multiple product categories and reflect the company's global reach throughout South America and Europe, with a total of 75 countries and six continents. In addition, planning is under way for Everlast's 100-year anniversary in 2010 and its increased presence in the fast-growing mixed martial arts category.
19. MGA Entertainment
The MGA Family has a host of bratty kids that drove retail sales during 2008, including Bratz, Bratz Kids, Lil Bratz, Lil Angelz and Little Tikes. Toward the end of last year, however, MGA was ordered by the U.S. District Court to stop creating the Bratz dolls because it violated Mattel's copyrights. The two companies are still in court battling over which has the rights to sell Bratz products and what amount of damages MGA may owe Mattel. MGA is looking to develop two new fashion doll brands in 2009.
Series four of the "Winx Club" animated television series will launch in spring 2009 in some major European countries, with international roll out by autumn 2009. Season four will kickstart a new licensing program with a fashionable style guide to support the introduction of a new Winx girl, Roxy and six new fairy pets. There also will be new publishing titles related to season four. Winx Club is launching an MMO game in autumn 2009 at winxclub.com. Winx Club Movie released internationally in 2008 and in 2009, and a DVD is to follow. For Maya, a monthly fashion magazine is launching in spring 2009, followed by a second Maya hardcover novel. New property in the portfolio is animated television series "Huntik," which premiered worldwide in January. The licensing program included the launch of a monthly comic magazine with a 120,000 circulation in February, a figurines pack sold from newsstands launched in February and Panini stickers launching this spring. Huntik trading cards are launching in summer 2009, the toy line launches for Christmas 2009, and DS, Wii and MMO RPG gaming launches are planned for 2010. Retail partners include Carrefour, Auchan, Italy Toys Center, Italy API petrol stations, Sonae and Toys "R" Us.
21. BBC WORLDWIDE
$1.9B (PUBLIC SERVICE BROADCASTING)
Top international properties in 2008 included In the Night Garden and Doctor Who (U.K.), Planet Earth (U.S.), Top Gear, Charlie and Lola and Teletubbies. In DVD, Planet Earth, Doctor Who, Gavin and Stacey, Little Britain and Top Gear were key sales drivers. BBCW Children's and Licensing outlined key strategies: adult licensing, a brand-focused structure and improved infrastructure to maximize content and expansion in the U.S. Core children's brands include In the Night Garden, where the focus will be on maintaining its U.K. position, building on initial success in Canada and Australia and rolling out to Spain, France and Holland. New children's properties for BBC Worldwide include Little Airplane's 3rd & Bird!—product launching in spring 2010—and Handle and Spout's Harry and Toto, with product launching in autumn 2009. BBCW is currently recruiting U.K. licensees. In adult licensing, Top Gear surpassed achievement year-on-year in 2008 in the U.K. with 23 licensees on board. In 2009, international licensing will get the spotlight as television and format sales of the program roll out across the world. U.S. retailers supportive of BBC's Planet Earth merchandise were Walmart and Toys "R" Us. In the U.K., BBCW has increased the number of direct-to-retail licenses.
22. TWENTIETH CENTURY FOX LICENSING & MERCHANDISING
Fox L&M is celebrating the 20th anniversary of The Simpsons with new product introductions and promotional partnerships and will feature merchandising programs for "Family Guy," "24" and a new animated series from Seth McFarlane, "The Cleveland Show." For the big screen, Fox L&M will support the third installment of the Ice Age franchise, Ice Age: Dawn of the Dinosaurs, with HarperCollins story and puzzle books and Hallmark cards and party goods. Programs for Avatar, a new James Cameron film, will include master toy partner Mattel, interactive giant Ubisoft, apparel and accessories. Also coming up are two family-friendly sequels, Night at the Museum: Battle of the Smithsonian and Alvin and The Chipmunks: The Squeakquel. Also this year, the company will deliver a full line of consumer products for the latest installment of Microsoft's Halo franchise, "Halo Wars."
23. CARTOON NETWORK ENTERPRISES
CNE's dramatic growth during 2008 was led by the strong position it gained in the boys' action segment, led by its top-rated animated series, "Ben 10: Alien Force." Top-selling Ben 10 toys from Bandai have become a global phenomenon, along with the interactive franchise from D3 Publisher. CNE also debuted as a third party licensing agent with Nelvana and Spin Master's Bakugan. On the adult swim side was the success of the "Robot Chicken Star Wars" DVD. In 2009, the company is poised for additional growth in the boys' action market, plans to launch a full line of products for Bakugan and expects a strong launch for the network's newest original series, "The Secret Saturdays."
$1.5B (PRIVATE, 85 PERCENT OWNED BY FIAT GROUP)
Ferrari has focused on premium licensing deals for its Ferrari Logotype, Prancing Horse and Scuderia Ferrari Shield rights, using the chain of Ferrari stores as a significant retail partner. Consumer products bearing the Ferrari name range from eyewear, perfume, clothing and mobile phones to laptop computers. A new upscale fragrance was launched this spring at Harrods in London. And the auto producer is developing products for its new California model. In addition, the company continues to expand its retail stores with a new London location opening this spring on Regent Street.
25. Ford Motor Co.
Sales of Ford-licensed products were driven in 2008 by continued success in the toy and collectibles category, expansion of the Mustang lifestyle program and international expansion, especially in Europe. Sales of die-cast and radio-controlled replicas for Ford's key vehicles remained strong. A second Mustang fragrance, Mustang Blue, had a successful launch at retail into more than 24,000 doors, while partners were added for other Mustang-branded lifestyle products, including watches and eyewear. The Ford licensing program also grew internationally with new partners in key apparel, publishing and toy categories in Western Europe. During 2009, the licensing program will grow through aggressive international expansion and by leveraging new key vehicles, such as the 2010 Mustang. New licensing partners in new markets in Central and South America and East Asia, where Ford has a strong presence, will be pursued. The new 2010 Mustang is expected to generate consumer pull for new products, especially in the toy, collectibles and apparel categories. In addition, new style guides targeting children and tweens will capture new partners and will generate new programs at retail. Ford-licensed products continue to sell across all major channels of distribution, including mass, mid-tier, specialty stores, big-box stores, drugstores, convenience stores, catalog, online, trackside and in Ford dealerships. Ford products are well represented in Walmart and Sears, and additional sales growth is expected through international retailers and underleveraged channels, such as drugstores and grocery stores, in 2009.
26. Giochi Preziosi Group
Gormiti remains the driver for the Preziosi Group's growth in 2009, thanks to the new TV series co-produced with Marathon Media, which is set to be broadcast in multiple territories in fall 2009. The expanding licensing program is based both on the classic Gormiti toy property and the new television series property. This year also sees the launch of Gormiti in the U.S. market. Product hit U.S. stores in February, backed by a substantial advertising and marketing campaign.
27. Sesame Workshop
Fisher-Price's Elmo Live and Learn to Fly Abby Cadabby were Sesame Workshop's top-selling featured plush during 2008. Throughout 2009, Sesame Street will celebrate its 40th anniversary with products and activities based on Sesame segments like "What's the Word on The Street" and programs like Healthy Habits for Life will be introduced to fans. Earlier this year, the nonprofit company turned the power back on to its classic series "The Electric Company," with a new cast and format aimed at tackling the literacy crisis facing today's second graders. Sesame Workshop's key retail partners include Walmart, Target, JCPenney and Best Buy, among others.
28. Kathy Ireland Worldwide
$1.4B (E) (PRIVATE)
Key sales drivers during 2008 were a broad range of product categories including flooring, furniture, window coverings, lighting, candles, potpourri, diffusers, herbal sachets and fragrance sprays, permanent botanical florals, fresh-cut flowers, wall coverings, bath accessories, socks, publishing, DVDs and bedroom linens for youngsters and infants. During 2009, key categories expected to drive growth will be flooring, home furnishings and frequently purchased continuous items, such as candles and skin care. Key retail partners during 2008 and this year continue to be independent retailers.
29. PERRY ELLIS INTERNATIONAL
During 2008, Perry Ellis International increased penetration in licensed categories for brands such as Perry Ellis, Original Penguin, Gotcha, Cubavera, Havenera and Centro while also introducing additional classifications. This year, the company will emphasize continued expansion of its international distribution for portfolio brands Perry Ellis, Original Penguin, Jantzen, C&C California, Laundry by Shelli Segal, Manhattan, John Henry, Gotcha, Cubavera and many others. Key retail partners this year and last are Macy's, Dillard's, Belk's, Kohl's, JCPenney and Sears.
30. Pokémon USA
$1.4B (E) (PRIVATE)
Continuing strong demand for all things Pokémon is driving new products and programs with Jakks Pacific's 2009 lineup offering more than 80 new action figures, interactive playsets, plush and electronics. And early this year, Pokémon USA announced it will have an increased presence for Pokémon in Toys "R" Us stores nationwide. Dedicated space will showcase the Pokémon Trading Card Game, TV and movie DVDs, select Tomy products and a full range of Pokémon toys from Jakks Pacific. Stores also will feature a broad selection of TCG expansion sets for the Pokémon: Diamond & Pearl series and the newest Pokémon TCG Platinum expansion. Helping to sustain the strong connection between Pokémon products and its customers is the relationship between Pokémon and the Cartoon Network, which is now in its fourth year.
31. SUNKIST GROWERS
With the largest product segment in the Sunkist licensing portfolio being the fast-changing beverage category, success continues to be driven by new product lines, new flavor ranges, conversion of existing brands to Sunkist and expansion of global territories of existing licensees. Sunkist also continues to pursue new licensee opportunities around the world. The newest addition within U.S. and Canadian markets in 2008 was the introduction of Sunkist Naturals, a range of 100 percent premium juices and smoothies with licensee Maverick Brands. Sunkist-licensed products are available in more than 45 countries, and the program has a 50-year history that includes 35 licensees in North America, Asia, Europe, Australia and the Middle East. The Sunkist brand can be found on products ranging from juice, soda and other fruit and citrus beverages to fruit snacks, confectionery items, baking mixes, ice cream, pistachios and vitamins.
Key licensing properties in 2008 included Mr Men, Little Miss, Noddy, Beatrix Potter, Paddington and the World of Eric Carle. The content development group at Chorion continues to be robust with new series coming out this year. More than 20 broadcasters will air the new "Olivia" television series in 2009. To celebrate Noddy's 60th anniversary, a new television series, "Noddy in Toyland," debuts this spring on Five in the U.K. This year also sees the delivery of the second season of "The Mr Men Show." The 40th anniversary of "The Very Hungry Caterpillar," Eric Carle's picture book, is being backed by events, promotional programs and consumer products lined up in key markets during 2009.
Retail partners in 2008 included Zara, H&M, Gap, Bossini, Target and Walmart. The aim also is to further develop business with online retailers in 2009.
33. MGM Consumer Products and Location Based Entertainment
MGM Consumer Products generated lots of excitement in 2008, drawing on the strengths of properties that included Pink Panther, Legally Blonde, Pinkitude, Stargate, Fame, Some Like It Hot and the MGM brand. New big-screen projects for 2009 include the Zookeeper, Fame, new Hobbit movies, the new Pink Panther movie and, for the small screen, the "Pink Panther & Pals" television series. MGM Consumer Products will continue to reach out to every retail segment this year to continue driving sales growth.
$1.2B (PUBLIACALLY OWNED BY UNITED MEDIA)
Peanuts will celebrate its diamond anniversary this year, with retailers, licensees and promotional partners around the globe participating in 60th anniversary programs in 2009 and 2010. From a strip published in just seven U.S. newspapers in October 1950, Peanuts is now seen in more than 2,200 newspapers, on iTunes, through wireless and online channels, in 75 countries and 25 languages. Peanuts television specials are a holiday tradition, and hundreds of consumer products are offered through virtually every retail channel.
35. FremantleMedia Enterprises
$1.1B (PUBLIC—PART OF RTL GROUP)
FremantleMedia Enterprises has positioned itself as the leading independent one-stop shop for international program distribution, home entertainment licensing and new media for FremantleMedia. Globally, FME represents major properties such as the Idols brand, with "American Idol" a top-rated program in the United States. FME has developed Idols-related sponsorships and licensing programs in more than 20 international markets. The company also has a full slate of popular game-show brands that have been adapted for international formats, including Price Is Right, Family Feud, Match Game, Password, Card Sharks and others. FME will build upon its successful merchandising formula responsible for top-selling apparel, accessories, games and toys, while expanding further into live-show production and interactive, mobile and online space. Current partnerships with MySpace and DAVE.TV are leading the charge in this space.
36. COOKIE JAR CONSUMER PRODUCTS
Cookie Jar Entertainment made some dramatic moves in 2008, shooting higher on the list of top licensors following its merger with DIC in July 2008. At press time, Cookie Jar was in a bidding war with Moonscoop to acquire American Greetings' Strawberry Shortcake and Care Bears properties. Hasbro will debut a new line of toys featuring Strawberry Shortcake's new look, and Fox Home entertainment will release a CGI movie and DVD. Cookie Jar also has appointed a new master apparel partner and has signed a host of new licensees. The company's evergreen property Caillou continues to enjoy strong success around the world, in broadcast, on stage and in retail. It also is building licensing programs around its properties Metajets, Noonbury and Richard Scarry. Cookie Jar also acquired European licensing agency CPLG in 2008, which is listed in the Top 20 Licensing Agents.
37. WWE (WORLD WRESTLING ENTERTAINMENT)
The driving forces behind 2008 retail sales growth for World Wresting Entertainment were its superstars and its divas. In 2009, WWE will support retail sell-in and sell-through and will maintain retail shelf space through promotional programs with key retail partners Walmart in the U.S., Woolworth and Tesco in the U.K. and Kmart in Australia and New Zealand. The company will develop emerging markets in Latin America, India and China and will re-energize existing markets such as Japan and those in Southeast Asia. WWE will continue to maintain its strong B-2-B relationships to inform licensees continually of its brand, enabling them to achieve product sales with their respective retail partners.
Retail sales growth during 2008 was generated through footwear, apparel and accessories (eyewear, bags and watches), along with the continued popularity of the scale model replica line. This year, Caterpillar will launch the pilot Cat retail lifestyle store in Dubai, the first of several planned stores in test markets around the world over the next two years. This first store marks the culmination of efforts between two of Caterpillar's largest trademark merchandise licensees. To build on that success, the licensor plans to continue working with current licensees to develop exciting new styles and products that reflect the Cat brand attributes.
$1B (E) (PUBLIC)
Harley-Davidson's key sales drivers during 2008 included its exclusive apparel programs, along with accessories, automotive and youth programs. In 2009, the company will focus on its international and outreach programs for incremental growth. Key retail partnerships continue to be authorized Harley-Davidson dealerships and select retailers.
40. JARDEN CORP.
With Jarden's operations divided into branded solutions, consumer solutions and outdoor solutions, the company controls scores of top brands ranging from Ball, Crawford, Dicon and First Alert in branded, to Crock-Pot, FoodSaver, Mr. Coffee, Oster and Sunbeam in consumer, and Coleman, K2, Penn, Rawlings and Shakespeare in outdoor. Key initiatives during 2008 included the launch of Crock-Pot, Mr. Coffee and Oster recipe books; Sunbeam floor care, blankets and outdoor solar lighting; and Oster brand cookware, dinnerware, flatware and cutlery. The Coleman brand was extended to holiday watch gift sets, which gained placement at Target and Walmart, and outdoor retail sales were driven by Rawlings Japan and Rawlings cleated footwear, as well as K2 Sports' introduction of UV protection products, hosiery, packs, bags and ice skates.
41. SONY PICTURES CONSUMER PRODUCTS
The Smurfs (U.S. and Canada), Ghostbusters, "The Spectacular Spider-Man" TV series and Spider-Man 3 were Sony Pictures' key sales drivers during 2008. For Ghostbusters, there was the first-time release on high-definition Blu-ray and the debut of Atari's Ghostbusters: The Video Game, which marks the film's 25th anniversary. "The Spectacular Spider-Man" animated series returned in March, at its new home on Disney XD. And the Cloudy with a Chance of Meatballs animated comedy will debut this September. The Green Hornet, an action film starring Seth Rogen, is scheduled to debut in June 2010, and The Smurfs, a hybrid feature film, will release later that same year during the holidays.
42. Universal Studios Consumer Products Group
Curious George maintained its top ranking as the preschool television favorite during 2008, which complemented the toys and top-selling apparel from SaraMax, Kids Headquarters and NTD. Curious George also is the new themed attraction at Universal Studios Hollywood and will star in a new DVD original movie. A new line of games from I Can Do That! Games will launch exclusively at Target. Scarface continues to be a top lifestyle brand, one that gained additional exposure through a licensing agreement with Dolce & Gabbana to produce men's T-shirts for the designer's boutiques worldwide. During 2009, the classic television series, "Land of the Lost" will debut as a major motion picture event starring Will Ferrell. Oscar winner Benicio Del Toro will star in The Wolfman. The film adaption of Cirque Du Freak will premier this year, as well. Next year, Universal will release Despicable Me, the studio's first film from billion-dollar animation producer Chris Meledandri, and Scott Pilgrim vs. The World, which is based on the critically acclaimed graphic novels by Bryan Lee O'Malley.
43. THE COCA-COLA CO.
Several key initiatives for Coca-Cola merchandise generated growth during 2008. Individual elements included leveraging existing momentum and relationships in the mass channel to expand product placement and increase category penetration; the launch of innovative product in the drinkware category to create news at retail; the expanded placement of Coca-Cola recycled and repurposed merchandise; and leveraging heritage and design to deliver strong seasonal items, including ornaments and trim-a-tree. Coca-Cola merchandise generated significant growth in the company's top 10 accounts, across all channels, with total business up 64 percent. During 2009, the emphasis will be on executing against the same retail strategy to gain incremental placement.
$850M (E) (PUBLIC)
Frigidaire has built its licensee program around key categories such as central heating and air-conditioning. Longtime licensee Nordyne has successfully established a nationwide network of dedicated distributors, dealers, installers and after-sale service organizations. Frigidaire brand sales continue to far outpace the industry.
45. Playboy Enterprises International
This year will see expansion into new territories, including in the E.U., U.S. and Australia, for The Bunny Bra and Rock the Rabbit. Playboy Men's Fragrance is being developed at retail, and Playboy energy drinks will be distributed internationally. Playboy Golf and custom T-shirts are new in 2009. Co-branding initiatives include a recently signed deal for a limited-edition collection with Marc Echo for men's T-shirts and hoodies; Playboy Physical by Invicta, a ski accessories collection for the E.U. and a wine collection from Pervino. Latin America will be a huge growth market for Playboy in 2009. New territories signed include Chile, Paraguay, Uruguay and Mexico, and new products include color cosmetics with La Bomba. A direct-to-retail deal has been signed with Bras N Things in Australia and New Zealand for lingerie, loungewear, swimwear and men's underwear. Key retail partners are Argos, Asos, Bloomingdales, Bras N Things, Colette, eFashion Solutions, Hot Topic, Karstadt, Manor, Littlewoods, Republic, Superdrug, Topman and Wet Seal. Playboy also will continue its DTR activity throughout 2009.
46. Carte Blanche Greetings
Initially launched as a greeting cards collection, Me To You has since grown to encompass proprietary and licensed products in gift wrap, accessories, jewelry, plush toys, collectible figurines, lifestyle products, car and phone accessories, toiletries, confectionery and cakes, crafting, party ware, posters and prints and stationery. In 2009, the aim is to continue to develop products within existing categories while targeting new geographies and retailers in new categories. Key retail partners during 2008 were with major U.K. clothing retailers, including Marks and Spencer, Next and New Look. This continues into 2009 with the addition of new strategic partnerships with Harper-Collins, Interflora and Raleigh.
$800M (E) (PRIVATE)
Kellwood's emphasis last year was in the key categories of sportswear and accessories. For 2009, the company will build upon that strategy by pursuing licensing efforts across a broad spectrum of its Kellwood-owned brands to extend its global reach. The company will continue to cultivate its partnerships with retailers that include Macy's, JCPenney, Kohl's and Sears.
48. AMERICAN GREETINGS PROPERTIES
Sales growth during 2008 was driven by the Madballs Sick Series I from Basic Fun, as well as Strawberry Shortcake dolls, toys and figures from Playmates Toys, Strawberry Shortcake DVDs from Fox, Care Bears Power of Pink Bears (which promote breast cancer awareness) and Care Bears DVDs from Fox Home Entertainment. Key initiatives expected to drive sales this year include a focus on classic, evergreen properties including a relaunch of Strawberry Shortcake with an all-new look, reaching out to the teen and tween demographic with Maryoku Yummy consumer products and new product from Twisted Whiskers. International growth took the form of a successful Care Bears launch by licensee Mindworks in Japan and Italian licensing agent Starbright's Holly Hobbie classic program. Key retail partners for American Greetings Properties continue to be Walmart, Target, Toys "R" Us, specialty stores, food and drugstores, international retail chains and an expansion of its online activities.
$656M (E) (PUBLIC)
Whirlpool Corp. is the world's leading manufacturer and marketer of major home appliances, with annual sales of $19 billion, 70,000 employees and 69 facilities around the world. The company's brands, in addition to Whirlpool, include Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul and Bauknecht. Recent product innovations range from energy-efficient refrigerators under multiple brands, Whirlpool's new French door refrigerator and energy-efficient washers, KitchenAid's energy-efficient dishwashers and energy-efficient Whirlpool and Maytag top-load washers, among others.
50. Chrysler LLC
$625M (E) (PRIVATE)
The Jeep licensing program surpassed $550 million sales in 2008 with lifestyle products being distributed around the globe. Distribution continued to expand in all retail channels with particular growth in luggage, bicycles, strollers and apparel throughout Asia, Australia and South Africa in the 400-plus dedicated Jeep shop-in-shops and 80 Jeep free-standing stores. Initiatives for 2009 will include 50 new stores in South Korea, expansion in key categories of outdoor and travel gear, juvenile products and sporting goods as well as continuing international growth in markets such as Latin America. Marketing support, which drove more than 1 billion global impressions in 2008, continues in 2009, along with new retail promotions in Babies "R" Us and other key retailers. Chrysler licensed revenue in 2008 resulted primarily from sales of toys, replicas and video games, including joint licensing with Disney's Cars movie merchandise. Plans for 2009 include the launch of a Chrysler-dedicated video game and a focus on building the program in overseas markets, including the expansion of men's accessories in China.
$600M (E) (PUBLIC)
HP continued to grow its brand licensing program in 2008 by retaining its position as the world's largest technology company and by selling more PCs and printers than any competitor. HP's key retail sales drivers last year included the strength of its brand and its status as one of the world's most valuable global brands. For 2009, the company expects continued brand licensing growth to come from new consumer electronics products and accessories for the computer, printing, photography and gaming markets. Key retail partnerships from last year and this year span several channels, from consumer electronics, mass merchandise and office supply stores to department stores and specialty retailers.
52. Nelvana Enterprises
During 2008, Nelvana generated dramatic retail sales gains from key licensing properties that included Bakugan, The Backyardigans and The Fairly OddParents. For this year, the licensor sees its key licensing initiatives being focused on Bakugan, The Backyardigans and Ruby Gloom. Important contributors to the company's sales growth last year, which are expected to provide similar support this year, were Walmart and Toys "R" Us.
53. BEVERLY HILLS POLO CLUB
Beverly Hills Polo Club's broad assortment of apparel and accessories brings classic and contemporary styling, combining casual elegance with comfort and quality. Key licensed properties that drove retail sales in 2008 included men's, women's and children's apparel, underwear, socks, handbags and accessories, headwear, loungewear and watches. During 2009, strategic initiatives will be directed at catering to retail partners' specific needs in the marketplace.
54. JOHN DEERE
$460M (E) (PUBLIC)
The company's winning strategy in 2008 will be repeated this year, with a focus on categories that include: toys, apparel, footwear and lawn and garden products. This breadth of merchandise is a continuation of John Deere's strategy to enter multiple categories, including its recent entry into apparel with jeans, jackets and shirts.
$400M (E) (ASSOCIATION)
With its mission to "develop the game, touch the world, build a better future," Fifa's merchandise and retail program, which crosses multiple product categories through various events and retail channels, is being built toward the 2010 World Cup to be held in South Africa.
56. HEARST BRAND DEVELOPMENT
The licensed extensions of Hearst's leading brands, Country Living, Seventeen, Good Housekeeping and Town & Country, continue to be key retail drivers, along with strategic partnerships with top-tier manufacturers and retailers to create innovative products. During 2009, Hearst Brand Development will be focused on expanding existing programs and building new licenses in new categories and channels of distribution, including a Country Living program spanning home, food, crafts and outdoor; growth of Seventeen home and jewelry/accessories; and new launches with Good Housekeeping, Esquire, Popular Mechanics and Town & Country. Hearst attributes its success to its direct-to-retail partnerships and long-standing, brand-specific relationships with key retailers. Sales this year are expected to be driven by mass distribution and grocery as consumers emphasize value and quality in their brand choices.
57. Thomas Kinkade Co.
During 2008, the company expanded its reach with Thomas Kinkade's commemorative images, such as Yankee Stadium, Fenway Park, NASCAR Thunder–The 50th Anniversary of the Daytona 500, Elegant Evening at Biltmore, Christmas at Graceland and Snow White Discovers the Cottage. The company is exploring opportunities for a media and entertainment segment of the brand, with its first foray being the direct-to-video movie, Thomas Kinkade's Christmas Cottage, which Lionsgate released late last year. This first in a planned series of home entertainment releases is based on Kinkade's career as an artist. The movie ranked No. 13 in the 2008 Nielsen DTV drama ranking. In 2009, Thomas Kinkade is celebrating his 25th anniversary as a published artist and as one of the first art brands in the licensing industry. He has licensed his art for nearly 20 years to include an assortment of products and categories ranging from collectibles and home furnishings to crafts and art for walls. This year, the company will expand its domestic and international programs with new licensing partners and categories, including co-branded and commemorative artwork with such partners as NASCAR, Indianapolis Motor Speedway, Elvis Presley Enterprises and Disney Consumer Products.
58. The Goodyear Tire & Rubber Co.
The Goodyear licensing program generated significant growth in 2008 from numerous licenses in a variety of consumer product categories as well as growth from existing licenses. Successful programs and categories included expansion within the core automotive category and the development of new licenses in sporting goods, travel accessories and Goodyear Racing-related products. Sales within the lawn and garden category continued to show strong results from Goodyear-branded products, as did the adidas-Goodyear athletic shoe license, which continues its high level of sales performance in better retailers and department stores. This year, the overall Goodyear program is expected to see continued, aggressive growth from a variety of strategic, equity-driven licenses in automotive, do-it-yourself, lawn and garden, home/garage and lifestyle-oriented products.
This year will see the further growth of the Michelin automotive accessories program with new products launched and the expansion of the ranges into new channels of distribution and new territories worldwide. The Michelin footwear program will be developed further in terms of Michelin-branded footwear and footwear developed through technical collaborations with sports brands, where Michelin's tire-related technology is incorporated with the footwear outsoles to deliver superior grip and durability performance to consumers. Key retail partners during 2008 were the major international retailers carrying the automotive accessories program. The same retailers will help drive sales growth in 2009 and beyond. In North America, these include Walmart, Costco, Sam's Club and Canadian Tire Co. In Europe, these include Halfords, Feu Vert, Norauto and Carrefour. Other countries typically include the leading retailers of automotive accessories. In Australia, for example, this includes Supercheap and Big W. In South Africa this includes Midas.
60. ENTERTAINMENT RIGHTS
Key licensing properties for Entertainment Rights, which was bought out of administration by Boomerang Media and private equity firm GTCR earlier this month, in 2008 included Postman Pat SDS, classic Postman Pat and infant Postman Pat; Rupert Bear; Where's Wally?; Casper; Gumby; She-Ra; and Lassie—plus Little Golden Books, Casper, Santa Claus is Comin' to Town and VeggieTales. In 2009, Postman Pat SDS kicks into higher gear in the U.K., across Europe and the Far East. Two new preschool television series "Tinga Tinga Tales" and "Guess with Jess" will launch. Tinga Tinga Tales will be fully licensed in North America and the U.K., with key international broadcast signed, including CBeebies in the U.K. and Playhouse Disney in North America. "Guess with Jess" is due to air in the U.K. in fourth quarter 2009 with a complete consumer products program in development and new Where's Wally? Video game/mobile deals, publishing titles and cross-promotional partnership with Let's Go! student travel guides to debut globally. In the U.S., there will be new promotional partnerships and expansion of seasonal offerings with new categories for Casper, Peter Cottontail and Santa Claus is Comin' to Town; and Little Golden Books portfolio will build beyond classic publishing to a full brand experience by expanding a licensing program across key categories, including apparel, toys and social expressions.
61. ITV GLOBAL ENTERTAINMENT
Key licensing properties for 2008 for ITV DVD include Coronation Street, Out of Africa, Harry Hill TV Burp and The Shawshank Redemption. For merchandising and licensing, key brands include Coronation Street, Britannia High and Bella Sara. Licensing initiatives driving sales in 2009 are, for ITV DVD, the remake of iconic series, "The Prisoner" and ITV Icons from the property catalog. In merchandising and licensing, the focus for the children's market is on Bella Sara, Pocoyó and Coronation Street and Dancing on Ice for the family market. Key international retail partners driving sales for ITVGE are Walmart, Tesco, Sainsbury's, HMV, WH Smith, Amazon and iTunes.
62. SEAN JOHN
$300+ M (PRIVATE)
Music icon and producer Sean "Diddy" Combs continues to make his mark as a fashion designer, with 2008 sales being driven by denim, outerwear, fragrance, boys apparel and eyewear. For this year, key categories are projected to be the junior's collection and eyewear, especially in major Sean John retailers such as Macy's, Dillard's and Belks. In addition to the multiple categories offered in menswear, the brand recently introduced several women's designs, including a fragrance, which continues to be one of the top-selling scents.
63. CBS CONSUMER PRODUCTS
During 2008, the key licensed properties that drove retail sales were Star Trek and CSI. For this year, CBS Consumer Products is scheduled to launch Star Trek into the mass market, while Walmart featured the America's Next Top Model program. Also during 2009, plans call for an expansion of CSI live events, and the 90210 fashion introduction. Key retailers who drove sales last year and are expected to deliver similar results this year are the specialists in comic/hobby categories, along with Walmart, Toys "R" Us and Target.
64. The Stanley Works
The Stanley Works licensing program continues to expand throughout the hardware industry, with 23 licensees in the U.S. and abroad. During 2008, Stanley strengthened its image, broadened its brand appeal and further established itself as the authority in the hardware category as best-in-class licensees expanded into a variety of categories, including work gloves, ladders, garden tools, power tools accessories, power cords and strips, safety wear, windows, industrial fans, industrial heaters, how-to books and safes. The channels of distribution for licensed products mirror Stanley's own channels: The Home Depot, Walmart, Lowe's, Menards and Ace Hardware in the U.S., as well as B&Q, Carrefour and Screwfix in Europe. New licensees in the U.S. also introduced 12v auto accessories, lighting, outdoor power equipment, wet/dry vacs, tapes and adhesives, work socks and, through its three new European licensees, work apparel, toys, work lights and power accessories. This year, Stanley's licensing programs will continue to expand into new categories such as automotive jacks, hand trucks, knives, lawn and garden tools, paint applicators, toys and work boots. Walmart continues to be a strong supporter of both core and licensed Stanley products, and this relationship is expected to strengthen in 2009.
65. MAJOR LEAGUE SOCCER
Major retail successes for Major League Soccer during 2008 included the holiday launch of new Seattle Sounders FC merchandise and updated LA Galaxy David Beckham jerseys. For 2009, MLS' programs will feature the inaugural season of the Seattle Sounders and a new Philadelphia club scheduled to begin play in 2010. Dick's Sporting Goods is the official sporting goods retailer of MLS. Eurosport continued strong support of the league, and Target had MLS endcaps in all stores. Toys "R" Us Times Square will have an MLS shop this July.
66. MARS RETAIL GROUP
For the Mars Retail Group, formerly Masterfoods USA, 2008's key initiatives included encouraging existing licensees to take on new product extensions, to refresh existing product lines with new art and/or features, new ideas and strategies to support retail opportunities through branded programs and product mixes and to promote opportunities presented at holidays and special events. New distribution channels also were opened with expanding retail relationships. With consistently strong interest in the M&M's brand in all categories, the Mars Retail Group will focus on publishing projects, sporting goods, electronics, party goods, collectibles and social expressions. Last year, the company also expanded its retail support programs in Canada, Mexico, Latin America and the Caribbean.
67. STUDIO 100
Properties that drove licensing revenues in 2008 were Mega Mindy, Anubis House, Bumba, Pirate Pete and K3. New brands for 2009 in the Studio 100 portfolio with international appeal and a sound international television distribution include Big and Small, Zigby and Kerwhizz. Retailers in Belgium, the Netherlands and other European countries partnering in 2009 include Karstadt, Blokker Group, Fun, C&A, Carrefour, Metro Group and Toys "R" Us.
68. Source Interlink Media
SIM is the owner of more than 70 brands. SIM's licensing strength within the automotive category continued to drive sales for 2008 with such key items as Motor Trend-branded automotive accessories and parts: jumper cables, jumpstarts, inverters, air compressors and oil and air filters. Sales of cellular accessories also were strong, featuring new Bluetooth items and charging units. Lighting and electrical products were strong, as well, in 2008. This year, the company is launching new programs with Hot Rod apparel and accessories and a new Hot Rod garage program. SIM also is launching Slam-branded apparel and other action sports-based apparel and accessory lines in 2009.
69. NATIONAL GEOGRAPHIC
For 2008, key retail sales drivers included a new strategy with flagship lifestyle stores in London and Singapore in programs that included apparel and gear, home furnishings, stationery and toys, with an emphasis on innovation and authenticity. This year will include the continued rollout of flagship lifestyle stores and shop-in-shop concepts. In addition, key sales drivers during 2009 will include an emphasis on partnerships with innovative companies that have a strong track record in travel, exploration, adventure, photography and education categories. NG's-branded lifestyle stores top the list of its key retail partners, along with specialty and department stores, better store chains, direct mail and online retailers.
$250M (E) (PUBLIC)
Winchester's licensing strength within the hunting, sport shooting and outdoor lifestyle categories has continued to boost sales through another year. Key licensed products include long guns and their related accessories, apparel and footwear and a variety of lifestyle products, including the new Woodlands Collection of Furniture.
71. National Trust for Historic Preservation
$215M (E) (PRIVATE)
Gaining trust with consumers, the National Trust licensing program experienced continued growth in 2008, through key initiatives that included an expanded product assortment at Lowe's Home Centers, consisting of the licensor's molding collection, with six authentic American designs inspired by America's Landmarks. In addition, licensee Valspar continues to grow its paint program with new in-store merchandising of products featuring historic colors. In home furnishings, Hammary launched its Classic Modern furniture collection under its brand Design in America—the National Trust. Key drivers this year will focus on National Trust's sustainability initiative, Preservation is Green, while also continuing the rollout of molding designs and new categories in Lowe's stores.
72. VIZ Media
$214+M (E) (PRIVATE)
VIZ Media had a remarkably active year in 2008, with media deals for properties that included Bleach, Death Note, Detective Conan, Hamtaro and Naruto within the U.S. and Europe in categories that included video games, action figures, T-shirts, music CDs, bottled water, posters and wall décor. For this year, licensing deals in Europe already include Bleach, Blue Dragon and Kilari in video games, T-shirts, calendars, action figures, stickers and albums, umbrellas and rainwear, clocks and watches, Christmas cakes and Easter eggs, hats, bikes, bedding and back-to-school products.
73. JIM SHORE DESIGNS
Key licensing activities continue to drive growth during 2008, especially with Enesco, Jim Shore Designs' No. 1 partner. Additional growth also came from QVC and new licensees and programs such as Crazy Mountain for home décor, Certified International for tabletop, Springbok for puzzles, Wichelt for needlepoint/cross stitch/crafts and Cranston for quilt fabrics, among others. Key retail partnerships for 2008 included gift and specialty stores, QVC and department stores. These same retail segments are expected to drive growth in 2009 and beyond.
74. The Trump Organization
$200+M (E) (PRIVATE)
During 2008, The Trump Organization expanded its licensing operations to more than 18 countries and signed on with Serta for the Trump Home expansion into room décor, including furniture, lighting and home fragrance. The company also introduced four award-winning, flavored vodkas. For this year, plans call for continued global expansion and new programs such as cold weather accessories in gloves, scarves and hats, for which The Trump Organization has partnered with Fownes, the manufacturer. Later this year, the Trump Home Serta mattress program will debut.
75. Dr Pepper Snapple Group
The Dr Pepper Snapple Group licensing program is continuing to innovate in developing an all-encompassing program expanding across all categories, building on the strong equities of its brands: Dr Pepper, 7UP, Crush, A&W Root Beer, Mott's, Snapple, Clamato, Canada Dry, Yoo-hoo, Schweppes, Mr & Mrs T and Hawaiian Punch. This diverse, flavor-based portfolio brings with it continuing opportunities in complementary food categories with strong brand extension exposure beyond traditional licensing. These flavors provide a pipeline of innovation to licensees looking to communicate with a range of consumers. Dr Pepper Snapple was spun off from Cadbury Schweppes in May 2008. Brand Central was recently selected in February 2009 to represent the Dr Pepper Snapple Group as its licensing agent.
$160M (E) (PUBLIC)
Extending from the world's leading fashion and fiber brand, the Lycra licensing program remained strong in 2008 in the highly competitive cosmetics category. Significant drivers included the worldwide launch of the new Rimmel Lycra French Manicure patented formula with vitamins and micro-sized minerals for up to 10 days of durable color. Print advertising campaigns and strong in-store displays—both POS and off-shelf—continued to provide strength to sustain market share. This year, initiatives for Lycra cosmetics growth will include introductions for Rimmel Lycra Pro Max for nails with an advanced nail brush, new Astor Lycra Shine Deluxe Lip Gloss and new Astor Lycra Volume Diva Mascara.
The Jaguar licensing program covers a broad range of categories, including eyewear, apparel, luggage and accessories, fragrance, furnishings, equestrian items and writing instruments. Late last year, Jaguar's first lifestyle store opening in Shanghai featured licensed products across all major categories. In addition, 30 Jaguar luggage and accessory stores opened across China, with assortments divided into two themes, executive and lifestyle, to appeal to both business and casual travelers. In addition, Jaguar's formalwear collection, Jaguar Menswear, launched the Jaguar Performance range at Pitti Uomo. The new collection includes shirts, jackets, rugby and polo T-shirts in a color palette of rich reds, cool navy blues and pure whites. Following the successful 2008 launch of Jaguar Prestige, Jaguar Fragrance also relaunched the highly successful Jaguar For Men fragrance at the Tax-Free World Association luxury trade fair in Cannes. This year, Jaguar will launch a new fragrance, Jaguar Classic Black, at the TFWA in Cannes, while continuing to expand its luggage and accessory stores in China, and also will extend the rollout of its Jaguar Menswear collection across Europe. Consistent with the brand's positioning, Jaguar licensed products are sold primarily in luxury, department and specialty stores.
Kawasaki-licensed products continued to show strong sales in 2008 across multiple retail channels, along with new opportunities licensed in the toy, sporting goods, motorcycle apparel and software categories. The consistent strength of the Kawasaki program can be attributed in part to the continued success of existing licensees, whose growth will remain a priority in 2009. The latest vehicle from the Kawasaki line-up, the RUV class Teryx 4x4, is generating die-cast, ride-on, toy and gaming software opportunities in 2009 that reflect the fun and adventure of Kawasaki's off-road vehicle. All of the program's licensed products will continue to showcase the Kawasaki image of performance, quality engineering and design and, most important, good times.
79. THE FOOTBALL ASSOCIATION
On the field, England is well placed on the road to the World Cup Final in South Africa, which brings with it huge exposure gained for the team, the Three Lions brand and official licensed products. The FA's new broadcast partners are ITV and Setanta. The FA Licensing program has some 35 licensees, including Hy-Pro, Football Mania, Zap, Parragon and GH Warner, who in turn have relationships across all retail channels. The FA has direct relationships with retailers including Tesco, Sainsbury's and Marks and Spencer, with whom the FA is closely working over the coming months to develop suitable initiatives.
80. The Wiggles
This year will see the continued development of The Wiggles with its master toy licensee and the continued creation and expansion of broadcast and home entertainment content for the global market. Toys "R" Us, Target, Kmart and Big W were important retail partners in 2008 and also will drive growth in 2009.
81. Susan Winget
Retail sales were driven in 2008 by new designs, new product categories and retail partnerships. For 2009 and beyond, sales growth will be generated by a continuation of retail partnerships, the introduction of new licensing relationships and new categories of business. Key retail partners during 2008 and 2009 include Target, Cracker Barrel, various office and book retailers, as well as gift and specialty stores.
82. V&A ENTERPRISES
$107.6M (MUSEUM ENTERPRISE)
V&A Licensing provides design resources to manufacturing and retail partners across the world. Brand endorsement and privileged access to the extensive archives, research, design resources, curatorial expertise and provenance are unique services that V&A Licensing provides to licensees internationally. The properties of most commercial value are textiles, fashion, prints and drawings and photographic archives. In the past 12 months, V&A Enterprises has signed some 10 new licenses and has carried out major range relaunches with key licensees, both in the U.K. and Japan. In line with its objectives, this process of branching out is creating more awareness, reaching broader markets and opening up new opportunities. Both John Lewis and Debenhams in the U.K. launched exclusive ranges with the V&A. Licensee Wild and Wolf has developed ranges of exclusive V&A home and garden tools for John Lewis, which are being updated seasonally and designed specifically for the John Lewis customer. An exclusive gift range was introduced at Debenhams for fall and Christmas 2008. In addition, V&A entered a license agreement directly with Debenhams on an exclusive deal with menswear fashion brand St George by Duffer, launched in spring 2009 and is due for regular new seasonal collections. V&A also is growing its online presence, and some V&A ranges are now sold on Amazon, Littlewoods Direct, Ancestors and the V&A online store. For 2008/09, V&A Inspired! jewelry was launched on QVC U.K. and the Canadian Shopping channel. It is due for inaugural shows on the Shop Channel Japan in March and QVC U.S. in May 2009.
83. J.G. HOOK
EST. $105M (PRIVATE)
J.G. Hook was focused on women's apparel in missy and special sizes in 2008. For 2009, the company looks to expand into a lifestyle brand that encompasses men's, women's and children's apparel, accessories and home furnishings. Current licensees include Chadwick's of Boston, Nouveau Eyewear, Maxwell Shoe, Hollander Home Fashions, Darlene Jewelry, E+E Hosiery, Holt Hosiery, Huffman Hosiery, MGI, Rogers-Whitley and Portic.
84. Nissan Motor Co.
During 2008, the collaborative efforts of the Nissan North America and Nissan Japan licensing programs created a unified, worldwide account. As a result, the program was expanded to include several international trademarks in addition to the classic Nissan Z sports car, the Nissan Titan and the upscale Infiniti G series. A focus of the 2008 program was the licensing of Nissan's new global vehicle and Motor Trend magazine's 2009 Car of Year: the Nissan GT-R. This iconic sports car, with its unique design and superior performance, was licensed into multiple categories including die-cast, radio control, video games and apparel. Also in 2008, the maturing lifecycles of specific licensed products, such as software, resulted in an overall decrease in retail sales. However, it is anticipated that new licenses created last year will reverse that trend in 2009 as they build momentum. The release this year of the redesigned 370Z and the new Nissan Cube are expected to set the stage for new licensing opportunities and continued growth worldwide.
85. Kraft Foods
Kraft Foods' key sales drivers last year included its Oreo ice cream and A.1. beef jerky. Looking ahead to this year, the company is preparing for a national launch of Crystal Light frozen novelties.
86. Lamborghini ArtiMarca
Collezioni Automobili Lamborghini is focusing on co-branding in 2009 with partners including Versace, Hydrogen and Asus, plus deals with major licensees such as Microsoft, Electronic Arts, Maisto, Mattel, Lego and Mondo. Key retailing partners going forward are Versace and Automobili Lamborghini flagship stores.
For 2008, MoonScoop, formerly known as Taffy Entertainment, built on the previous year's successes by signing a comprehensive publishing deal with Italy's Atlantyca Entertainment for "Code Lyoko," "Hero:108" and "Dive Olly Dive," followed by the kickoff of the consumer products campaign featuring the children's chapter book series, "Geronimo Stilton." Dive Olly Dive also was a major sales driver in the U.S. and overseas, especially in Germany. "Growing Up Creepie" was a hit for France's Gulli, following the release of the single and music video from the "Drole de Creepie" series. For 2009, major initiatives include key category deals for the Geronimo Stilton brand, including Giochi Preziosi as European master toy licensee; the kickoff of campaigns for the "Hero:108" series on Cartoon Network; and continued growth of the "Dive Olly Dive" preschool series. Code Lyoko also will see the launch of a new worldwide, online interactive gaming platform by Korea's CJ Internet. Additional growth also is projected for new shows launched in 2008 and 2009: "Ava Riko Teo," "Bunny Maloney," "Tara Duncan" and "Chloe's Closet."
88. DISSERO BRANDS (formerly Rachael Hale)
The cornerstone property of Dissero Brands portfolio continues to be Rachael Hale, with "the world's most lovable animals." During 2008, this evergreen property again demonstrated its ability to work across a wide range of categories and countries. Back-to-school products saw significant growth over the past 18 months, while cards, calendars and social stationery remained core categories. Plans for 2009 include products in categories such as baby and children's sleepwear, apparel, partyware, children's activity books and makeup accessories. A new interactive Web site is planned for a mid-summer launch.
89. Beam Brands
Each of the Beam Brands—Jim Beam, Sauza, Courvoisier and Makers Mark—has a strong profile in terms of flavor and audience. And with more than 50 licensees, the program grew both in North America and internationally. During 2008, Beam built a profile for Jim Beam in the barbecue arena with the introduction of Jim Beam pulled pork, barrel hams, chili, smokers and infused bisquettes. Sauza is the No. 2 tequila brand in the U.S., and with the popularity of margaritas, Beam has developed initiatives around Sauza fish and chicken, sauces, marinades and other products. Makers Mark opened its third lounge space in Kentucky, and Courvoisier expanded its reach to more than 28 countries with its fragrances and the launch of its hand-made truffles. Key retail partners for last year and 2009 continue to be Walmart, Kroger, Costco, Sam's Club, HEB and specialty retailers.
This 4-year-old AgfaPhoto program has eight licensees in categories that include digital cameras and photo accessories. Sales are expanding based on geographic and distribution gains and selected licensee additions. Targeted categories include film, photo papers, analog cameras, photo frames and albums, software, scanners and related consumer electronics, among others.
91. Arm & Hammer
$75M (E) (PUBLIC)
All Arm & Hammer products are enhanced with genuine Arm & Hammer Baking Soda. The licensing program includes HVAC air filters that clean and freshen the air. With a history in the marketplace that reaches back over a decade, Arm & Hammer products can be found in most hardware, mass merchant, drug and supermarket chains.
92. LA-Z-BOY CORP.
With the La-Z-Boy licensing program continuing to grow at retail in 2008, the key objective was to capitalize on La-Z-Boy's ownership of Home Comfort and its other established equity components of quality, durability, relaxation, smart design and style. Licensed product sales in the outdoor casual furniture category continued to show major growth across multiple big-box retailers. This ongoing initiative will be complemented in 2009 by a set of premium outdoor collections targeted to specialty outdoor retailers. Also driving overall retail growth have been strategic licenses ranging from universal remote controls, outdoor spas and hot tubs, hammocks, domestics and bedding, casual footwear and furniture covers. Most recently, a major strategic license for home office seating has been developed, which has generated strong retail acceptance from office superstores and club/warehouse chains. The overall focus for 2009 will be the continued leveraging of La-Z-Boy's ownership of Home Comfort and extension of the brand into new and relevant consumer product categories.
93. MACK TRUCKS
$75M (E) (PUBLIC)
The company is implementing domestic and global initiatives in consumer and business-to-business categories. New initiatives include an expansive apparel line for adults and kids. Footwear sales continue to be strong, and the brand is expanding into the Pacific Rim and other international markets. Key lifestyle, extension and business-to- business licenses are being negotiated, and additional categories are being sought.
94. PAUL BRENT DESIGNER
Consistent retail growth in 2008 for the Paul Brent brand was due to the continuing commitment by several key licensing relationships, including a new partnership with The Paradies Shops, Allure Home Creations' placement of bath coordinates with Bed Bath & Beyond stores and a successful line of handbags licensed with Sun N Sand Accessories, which was sold to Belk's Department Stores among others. This year, Paul Brent licensees will introduce more than 1,000 licensed products—the most ever in a single year. He will continue to develop art that appeals to his more than 90 licensees and key retail partners such as Beall's, Steinmart, Bed Bath & Beyond, Coldwater Creek, Belk and Kohl's, while also building new relationships.
95. The Flavia Co.
Flavia's key programs in 2008 included greeting cards, electronic greeting cards, calendars, planners, journals, home décor and photo products. In 2009, Flavia is celebrating 51 years of licensing artwork to many industries, presenting positive words and images that offer comfort and reassurance.
96. KELLOGG CO.
$65M (E) (PUBLIC)
In 2008, Kellogg expanded its offerings in key categories of apparel, housewares, health and beauty and toys. This year, the company is continuing its new licensing initiatives with lifestyle products from fashion to food to fun. Supporting growth initiatives this year are the launch of a recipe CD with more than 2,000 Kellogg recipes, as well as a new line of cookbooks. The company also will unveil new consumer products aligned with its top power brands, including shape management solutions behind Kellogg's Special K, a portion-control cereal dispenser, a fragrance line with a Pop Tart aroma and a "no baking kit" that makes it easy for families to create Rice Krispies Treats at home.
$65M (E) (PUBLIC)
Germany-based Melitta is among the world's leading brands in coffee preparation products as well as coffee. The brand symbolizes upscale coffee indulgence, and its licensed line of coffee makers has received strong retail distribution and sell-through. Melitta will continue to extend into new product and service categories that complement the company's core business.
98. The Hautman Brothers
$60M (E) (PRIVATE)
Newness continues to drive this brand through new images, new species, new channels and new categories. A solid foundation of licensees—some of whom have been with the brand for more than 10 years—provides stability. During 2009, the emphasis will be on reinforcing retail partnerships and offering additional support to licensees. Key specialty retailers like Cabela's and Bass Pro Shops continue to support wildlife programs. Growth will come from expanding Hautman Brothers' presence in general merchandise categories within the drug and grocery channel.
99. Mark Burnett Productions
The successful series, "Are You Smarter Than A 5th Grader?" helped drive sales in 2008 with several new products. THQ introduced 5th Grader games for Nintendo Wii and Xbox Live Arcade. Hasbro launched a second edition of its hit, Are You Smarter Than A 5th Grader? board game. Cardinal developed a co-branded card game featuring Disney characters, and HarperCollins followed its successful 5th Grader Trivia Book with two new titles. In 2009, plans call for new "Are You Smarter Than A 5th Grader?" episodes and several new products. Mark Burnett Productions soon will be announcing a number of new series. Key retail partners last year and in 2009 include Walmart, Target, Kmart, Toys "R" Us, JCPenney, Walgreens, Barnes & Noble, Costco, Sam's Club and Best Buy.
100. Scholastic Media
Scholastic Media has big plans for this year, with its Clifford the Big Red Dog and the launch of the property's own multiyear, fully integrated, cause marketing campaign, Be Big! The company also continues to unravel the mystery surrounding its new multi-platform property, The 39 Clues, with licensing deals in place with University Games, Mead and Trends International. SM also has big plans for the language-loving superhero Wordgirl. Now in its second season on PBS Kids Go!, SM has lined up new books from Scholastic and games and puzzles from Briarpatch. Wendy's will feature the award-winning I Spy property on a kids' meal promotion this year, and the Goosebumps brand continues to deliver scares with new product from Fox Home Video and Mezco. SM will continue to expand merchandising programs for its other key brands, including The Magic School Bus, Kim Parker Kids, Little Scholastic/Scholastic, Dragon and Maya & Miguel.