Toei Appoints EMEA Licensing Manager

Toei Animation has named Helene Virenque as senior licensing manager for EMEA.

Virenque brings more than 15 years of experience to the position. Most recently, Virenque was the licensing manager for Mattel Europe, where she developed programs on behalf of Fisher-Price. Virenque has also held positions with The Licensing Company and Fox Kids Europe.

“We are delighted to announce the appointment of Helene Virenque, a gifted licensing executive who brings to Toei Animation an impressive track record of success in all areas of licensing,” says Ryuji Kochi, general manager, Toei Animation Europe. “Her years of experience combined with her dedication and professionalism will forward our goals for both classic and new Toei properties.”

“I look forward with tremendous enthusiasm towards beginning my role with Toei Animation, one of the most distinguished players in global animation production and distribution,” says Virenque.