The Licensing Company has announced two new extensions for the Mercedes-Benz brand, a furniture collection and a line of golf accessories.
Through a partnership with Italian manufacturer Formitalia Luxury Group, the Mercedes-Benz brand will appear on a new line of designer furniture, which will debut at retail in Italy in spring 2013.
TLC Japan also negotiated a partnership between Maruman and Mercedes-Benz Accessories for a range of Mercedes-Benz golf products including clubs, caddies and accessories. The line will launch across Japan in December.
These two deals follow the launch of the Mercedes-Benz men’s fragrance in 27 countries across Europe, Asia and the Americas earlier this year. Vibrant and masculine, the scent was designed to complement the luxury world of the Mercedes-Benz brand. A Mercedes–Benz female fragrance is expected to be announced soon.