B&G Foods x Made by Alex Pickleball Bag Launched

Pickles and pickleball unite in fashion and function.

License Global

July 10, 2024

1 Min Read
Made by Alex Pickeball Bag
Pickeball BagEthan Covey

B&G Foods, in collaboration with Made by Alex, has launched the B&G Pickleball Bag, a bag designed for handbag, pickle and pickleball enthusiasts alike.

Made in New York City, where the B&G brand originated, the B&G Pickleball Bag x Made by Alex merges the worlds of pickles, pickleball and high fashion.

The B&G Pickleball Bag x Made by Alex is made with Italian leather and a chenille-branded patch. It can hold two pickleball paddles and two pickleballs.

“The B&G brand has been a staple in New Yorkers’ households for over 135 years,” says Frank Rinaldi, senior director, marketing and sales strategy, B&G Foods. “We wanted to get in touch with our Manhattan roots to create something fun and trendy, while still staying true to what we know at heart: pickles. Made by Alex brought the vision to life, and we can’t wait to see the bag taking over pickleball courts this summer.”

“We are excited to make an official pickleball bag inspired by a legendary pickle brand,” says Alex Dabagh, founder, Made by Alex. “We know combining the heritage of the B&G brand and our history of making bags in New York City will make this bag the must-have for the summer.”

The B&G Pickleball Bag x Made by Alex can be found at Madeatalexnyc.com.

This deal was crafted by handbag industry and designer expert Emily Blumenthal of Handbag Designer 101.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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