In India, Xilam has tapped Dipty Lal for lunch boxes and water bottles as well as Funskool for toys and games.
In addition, the group has selected Sessom Asia to represent both properties in South East Asia and Maurizio Distefano for representation in CEE. Maurizio Distefano will represent “Zig & Sharko” in Italy only.
The group has also announced a large-scale marketing plan to celebrate the 20th anniversary of "Oggy and the Cockroaches" in France. The program will kick in Q4 and will include a live amusement event, museum partnership and more.