The new apparel offerings will include short-sleeved boys t-shirts in sizes 12 months to 5T beginning this fall. The Wild Kratts product range will later expand to Canada, other territories and e-commerce.
Additionally, The Kratt Brothers Company has renewed its partnerships with licensees Wicked Cool Toys, Pressman and Whole Foods Market.
Wicked Cool Toys is on board to expand its offerings in the U.S. and Canada, while Pressman will broaden its lineup with more puzzles and games.
Whole Foods, meanwhile, will launch a variety of new products. The brand’s partnership with Whole Foods launched in 2016 and has since expanded twice, most recently with cereal and fruit snacks for back-to-school 2017. The “Wild Kratts” grocery offerings are also now available on Amazon.
“We’re very excited about our new partnership with Old Navy and continuining to grow the programs we have with Wicked Cool Toys, Pressman and Whole Foods Market,” says Chris Kratt, creator, producer and co-star, “Wild Kratts,” and co-founder, The Kratt Brothers Company. “‘Wild Kratts’ fans are always eager to express their love for animals and adventure and these partnerships will help fuel their passion by delivering quality products that capture the spirit of the ‘Wild Kratts’ series.”
Produced by The Kratt Brothers Company and 9 Story Media Group, “Wild Kratts” features the animated versions of the Kratt brothers and their friends on expeditions with wild animals from around the world. Complete with animal-inspired gadgets and Creature Power Suits, the series follows Martin, Chris, Aviva and the gang as they get to know all of the animals on the planet and figure out their coolest creature powers.
“Wild Kratts” is currently one of the top three shows on PBS Kids, according to the company, and airs in more than 180 countries. It’s also available in more than 15 languages