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Wiggles Move Several New Deals

Preschool entertainers The Wiggles have announced several new licensing partnerships and new product rollouts in North America.

Black and White has signed on as a Wiggles footwear partner for a line of Wiggles slippers for toddlers. Jelli Fish Kids, a member of The Kersheh Group, will launch an underwear line in Walmart Canada this fall, with sleepwear to follow soon after. The two plan to align underwear product with the video ode aimed at toilet training, “The Toilet Song,” currently on The Wiggles’ YouTube channel with 7.5 million views.

While toys, books, DVDs and sporting goods are already in the marketplace and listed at mass retailers and online across the nation, there are several new product categories launching in 2019 including:

  • Puzzles, games and playmats with TCG launching this summer/early fall;
  • Wiggles fabrics for DIY and crafts via Riley Blake Designs, in retail this summer/early fall;
  • Headwear and hosiery (Gertex) launching in the summer/early fall and
  • T-shirts with JCORP this fall.

“The Wiggles are proud to see the continued brand resurgence that has generated a tremendous amount of interest from the licensing community,” says Paul Field, managing director, The Wiggles. “With a strong broadcast presence, record-breaking tours and an exploding digital presence, The Wiggles, in many ways, enjoy a broader popularity base than they’ve had in the last 28 years.”

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