Viacom Scores Recycled Apparel Deal
Viacom Nickelodeon Consumer Products has inked a multi-year pan-European, Middle East and Africa deal with Trashcode to create licensed merchandise from sustainable materials.
Trashcode is a joint venture between apparel and accessories company Cookie Company Group and sustainable textile company Waste2Wear.
VNCP is in talks with its retail partners to develop character-based apparel ranges with Trashcode materials. Prototypes of “SpongeBob SquarePants” t-shirts made from Trashcode recycled materials will be on display at Brand Licensing Europe.
Trashcode products are composed of Waste2Wear fabrics made from recycled PET bottles and/or other recycled materials. “We have a long-standing relationship with Cookie Company Group, and when they came to us about Trashcode, we knew we needed to be a launch partner,” says Mark Kingston, senior vice president, international, Viacom/Nickelodeon Consumer Products.
“Viacom Nickelodeon have a history of bringing awareness to pro-social causes, and at VNCP, we want to do our part to help create a more sustainable licensing industry. Brand Licensing Europe is the perfect opportunity to engage with retail partners about this important topic. 2019 is ‘SpongeBob SquarePants'’ 20th anniversary, and he is an ideal character to illustrate Trashcode’s mission of high-quality sustainable products in the licensing industry.”
Viacom is exhibiting at Brand Licensing Europe at stand D10.