The multi-tiered float will feature the masked heroes in a half-shell with lighting and fog effects.
“Adding incredible excitement to the Macy's Parade since 2012, we are thrilled to once again partner with Nickelodeon for an all-new, totally reimagined Teenage Mutant Ninja Turtles float,” says Jordan Dabby, vice-president, partnership marketing, Macy's Thanksgiving Day Parade. “Helping to keep the Parade and New York safe from the evil Foot Clan, the Turtles, are sure to captivate millions of spectators live on the street and television as they ride through Manhattan on board this exciting stage.”
Other Nickelodeon properties to make an appearance include SpongeBob SquarePants as a giant balloon; “Paw Patrol”’s Chase as a balloon; as well as a “Shimmer and Shine” float.
The 92nd Annual Macy's Thanksgiving Day Parade will air on NBC on Nov. 22 in all markets.
In a separate deal, Nickelodeon and Spin Master celebrated a “Paw Patrol” trick-or-treat event at select Target Stores across the U.S. on Oct. 27.
Target currently stocks a selection of “Paw Patrol” merchandise including the Police Pups action pack gift set; Marshall or Chase toddler costumes; All Paws on Deck! Bedding set; a Chase night light and three-pack short-sleeve tees.