Sony, Cyber Group Studios Sparkle with Pop Deals
Cyber Group Studios is expanding its distribution this week after signing U.K. deals with Sony Pictures Television’s Pop and Tiny Pop children’s channels.
The new animated series from the Paris and L.A.-based producers and distributors, “Gigantosaurus” and “Sadie Sparks” will be broadcast in the U.K. for the first time on free to air channels.
“We see this collaboration with Sony Pictures Television as a pivotal step in our journey which will enable us to grow the reach and audiences of both properties,” says Raphaelle Mathieu, senior vice-president, sales, acquisitions and new edia. “We are confident that securing free-to-air broadcast on the UK’s top-performing children’s channels – POP and Tiny POP – will help elevate Sadie Sparks and Gigantosaurus to great heights in such a key market.”
This new distribution deal comes at a time of significant growth for Cyber Group Studios’ brand extension program, with Gigantosaurus gathering new partners with Jakks Pacific as master toy licensee, 40 new TV tie-in books with Templar across 2020 and Outright Games who will develop and launch a video game for major consoles and PC.
“Our goal is to bring all kids’ and parents the best possible content, and so we’re thrilled to be working with Cyber Group Studios to bring Sadie Sparks and Gigantosaurus to a free to air audience for the very first time in the U.K.,” says Craig Hunter, head, kids networks, Sony Pictures Television. “These two new titles are full of exciting characters surrounded by great stories, and they'll be great additions to our portfolio.”