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'Simon’s Cat' Grips New Deals

'Simon’s Cat' Grips New Deals

Endemol Shine Group has entered into new deals on behalf of its animated property “Simon ‘s Cat.” New partners include:

  • German textiles and accessories company License Factory to distribute apparel, accessories and home textiles across Germany, Australia and Switzerland;
  • European e-commerce platform Not Like You for customized Converse Chuck Taylors and Timberland boots;
  • Gemma for a line of greeting cards and gift packaging in the U.K, which will debut during Q4;
  • Star Editions for a limited edition customizable plush range in the U.K., which will launch on, the official Simon’s Cat webshop; and • Park Agencies for women’s t-shirts, loungewear, socks and more for the U.K., Holland, Germany, Belgium and Austria.

In addition, Endemol Shine North America has tapped Willow Creek Press to create a line of calendars for 2020, 2021 and 2022 while Endemol China has signed a deal to develop a number of themed shopping mall events with local agent Block 12.

“Simon’s Cat” is celebrating its 10th anniversary this year.

Endemol Shine Group (stand #E100) will be at Brand Licensing Europe which is set to take place Oct. 9-11 at London’s Olympia.

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