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'Shaun the Sheep,' 'Wallace and Gromit' Fetch Deals

Aardman has announced new deals on behalf of its properties “Shaun the Sheep” and “Wallace and Gromit” across several categories.

Aurora will produce “Shaun the Sheep” plush ahead of the release of the feature film Shaun the Sheep Movie: Farmageddon.

Product will be available in the U.K., France and North America.

This summer, Start Licensing brokered deals on behalf of Aardman with Ideal Home Shopping for ‘create and craft’ products; Teddy Mountain for “Build your own Shaun” plush; Blackbird for costume jewelry; Beams for composite gifting; Artland for art prints; Wentworth for wooden puzzles; Aptec and Jardinopia for garden ornaments; Signature Gifts for personalized books and giftwares; as well as TDP and Dreamtex for nightwear and bedding, respectively.

“It’s an obvious partnership between two creative businesses with a global reach," says Rob Goodchild, head, licensing, Aardman.  "We look forward to working with the Aurora team to bring high quality plush toys and accessories to some of our key markets.”

Aardman (stand B30) will appear at Brand Licensing Europe, which takes place Oct. 9-11 at London’s Olympia.

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