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‘Rick and Morty’ Push into Primark

Cartoon Network Enterprises has teamed with retailer Primark to launch an exclusive collection inspired by its animated series “Rick and Morty.”

The “Rick and Morty” line for Primark will consist of menswear, womenswear, fashion accessories, homeware, drinkware and bedding that nod to 1950s B movies and feature images of the series’ characters.

The “Rick and Morty” collection at Primark is set to launch at Primark locations across the U.K., Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the U.S. on Jan. 13.

The line will be supported through window displays at 40 Primark locations, as well as through gifts with purchase and in-store competitions.

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