Genius Brands International has tapped several new licensees to develop new merchandise for its preschool series “Rainbow Rangers.”
The new “Rainbow Rangers” collection includes Berkshire Fashions for outerwear, Disguise for Halloween costumes and Caeco for puzzles.
“We are keenly aware of how special of a property ‘Rainbow Rangers’ is based on the reactions from both the licensing and media content communities,” says Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “We are taking extra care to build licensing and retail relationships that support our vision for the property. We have top-tier partners developing products that speak to the core attributes of the brand—girl power, true diversity, environmental responsibility, teamwork, and more. We are confident that ‘Rainbow Rangers’ has all of the ingredients to be a breakout hit in 2019 and beyond.”
The “Rainbow Rangers” retail program is set to kick off this back to school season through holiday.
“Rainbow Rangers” is set to premiere this fall on Nick Jr.