Sesame Workshop has tapped Bulldog Licensing to serve as the licensing agent for “Sesame Street” in the U.K. and Erie and J&M Brands for Benelux.
Both agencies will oversee the classic preschool property’s consumer product portfolio in their respective territories, and work with local licensees to build new cross-promotional activations.
In addition, each will manage the partnerships made concerning the brands 50th anniversary in 2019.
“The Muppets of ‘Sesame Street’ have the power to engage and entertain fans of all ages,” says Risa Greenbaum, assistant vice president, international media business, Europe, Sesame Workshop. “As we gear up for our 50th anniversary, we’ll continue to use the unique appeal and humor of our iconic brand to create innovative products and experiences for a new generation. Bulldog Licensing and J&M Brands’ expertise, resources, and enthusiasm will be integral to growing ‘Sesame Street’ in the UK, Eire, and the Benelux.”