Fans of the long-running series “The Powerpuff Girls” attended the launch of “The Powerpuff Girls” x Champion capsule on Saturday, Jan.26 at the Champion New York Store in SoHo.
The collection is part of a broad 20th-anniversary celebration of the Cartoon Network show that aims to bring “sugar, spice and everything nice” to fans both new and old.
To celebrate the launch, The Broadway storefront has set up a “Powerpuff Girls”-themed window display that included a large rendering of the Champion logo surrounded by Bubbles, Blossom and Buttercup. Next, to the logo, a mannequin wears a red hoodie with the Powerpuff Girls on the arm as well as complimentary red joggers with the sisters across the left side.
During the event, the store featured items from the new collection including a cropped hoodie, a crewneck sweater, a regular hoodie, and two different joggers in red, grey and cream.
- A cream-colored hoodie with a cropped hemline and the three superheroines in their fighting stance across the front and the champion logo going down the arm;
- A grey heritage Champion crewneck with the Powerpuff Girls surrounding the logo and;
- Grey sweatpants with the champion logo and circling Powerpuff Girls doing down the right thigh.
On-site activities included DIY stations for screen-printed T-shirts, themed ice cream treats, giveaways, and a photo station complete with masks and cutouts of the series’ characters.
Located at the world’s top shopping destinations, the launched situated the girl-power purveyors among the biggest names in art, sports and entertainment.
License Global sat down with Peter Yoder, vice president, Cartoon Network Enterprises North America at the event to discuss the importance of the collection.
How has "The Powerpuff Girls" remained popular for 20 years?
The message of female-empowerment will always resonate. They were one of the first ambassadors of that message and the brand has stayed true to that idea for 20 years.
What does the collaboration with Champion mean for "The Powerpuff Girls" brand?
When we decided that we wanted to do something to celebrate the girls, we asked ourselves what core partners would allow us to do something really exciting. Champion was a natural fit. This is our first fashion launch in the 20th-anniversary celebration. We have also done programs with Barbie/Mattel for some outfits and LEGO for building sets.
Is the "The Powerpuff Girls" 20th Anniversary program geared toward both original and new fans?
We segment the program between tweens and young adults who grew up with the show. We offer them a more sophisticated look. We’ve partnered with a brand like Champion to give that older audience product that feels special to them.
What can we look forward to in "The Powerpuff Girls" 20th-anniversary program?
We have some promotions coming out in the spring of this year and new episodes that will launch this year.