Cartoon Network officially celebrates the birthday of “The Powerpuff Girls” in Asia with #Empowerpuff, a campaign that embraces empowerment and spotlights women of all ages who are Asia’s game-changers.
Over the next few months, Cartoon Network will premiere a series of short-form content on its social and digital platforms featuring trailblazers making a name for themselves. The series will include the likes of Singapore-based crochet artist Kelly Limerick and Instagram personality Susanne Decochiffon, in addition to other influencers in the Philippines. Each woman will share their life story and will partner with Cartoon Network to create bespoke experiences, content and products.
These local and regional efforts come under the larger initiative which includes a global content-creation partnership with five female artists to create seven seconds of animation of The Powerpuff Girls in their unique style. The five artists included two from Asia: Dahee Jeong from South Korea and Xiya Lan from China.
The campaign also featured the launch of the Empowerpuff Internship, created to attract an array of writers, video editors, illustrators and graphic designers to curate and create original content for social media channels.