Popeye Sails into AR Apparel
King Features Syndicate, a unit of Hearst, has paired with augmented reality fashion brand DeKryptic to create a line of Popeye-inspired apparel and accessories.
Popeye is the first licensed character to be featured on DeKryptic apparel. The line includes augmented t-shirts and backpacks.
“DeKryptic is proud to announce our very first licensing partnership with Popeye, one of the world’s most iconic cartoon characters,” says Christopher Fermoselle, co-owner and creative director, DeKryptic. “As this is his 90th anniversary year, the timing could not be better to introduce Popeye’s fans to an entirely new brand experience, something that’s never been seen before–augmented reality apparel and accessories!”
Boosted Art powers DeKryptic's AR.
The Popeye x DeKryptic line debuted at Agenda in Las Vegas and will be available at retail soon.