CPLG, in cooperation with Viacom Nickelodeon Consumer Products, has partnered with the Polish Red Cross to launch a series of “Paw Patrol”-branded safety lessons for children.
The campaign, dubbed Safe Patrol!, will focus on educating children ages 3-6 on themes such as safety knowledge, safety in the winter, safety on the road, safety during sports activities, ecology and recycling and safety on holiday. The campaign will run over the course of the summer with the goal of reaching 50,000 preschoolers across 500 Polish kindergartens.
“I am extremely proud of this unique collaboration,” says Jeannine Lafèbre, senior director of licensing, Viacom Nickelodeon Consumer Products. “It is fantastic that we can help Red Cross to make young kids aware of the principles of safety in a playful and responsible way with ‘Paw Patrol.’ CPLG has done a great job bringing Red Cross, the channel and a variety of licensees together for this program and lifting the ‘Stay Safe with Paw Patrol’ theme to the next level.”