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'PJ Masks' to Rescue Rubrics Across the U.K.

'PJ Masks' to Rescue Rubrics Across the U.K.

Entertainment One (eOne) has inked a deal with the U.K.’s National Day Nurseries Association for a weeklong activity-based campaign inspired by its series "PJ Masks.”

The campaign, dubbed It’s Time to be a Hero with “PJ Masks,” will aim to encourage children to create their superheroes. The program will offer nurseries across the U.K. a toolkit that includes a 14-page activity book, masks, certificates, activity sheets, recipes and games that can teach children the value of working together, being active and building resiliency and self-esteem.

The campaign will run from Nov. 19-23 and will end with a fundraising event in support of the NDNA’s charity partner, the Youth Sport Trust.

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