'PJ Masks' Faces Off in Korea
Entertainment One (eOne) has entered into a series of deals on behalf of its preschool series “PJ Masks” in South Korea.
Beginning today, 52 episodes of the second season of “PJ Masks” will air on EBS. In a separate deal, Disney Junior has plans to air the second season later this year.
To support the broadcast deals, eOne will build on its relationship with master toy partner Gaiai to release a new toy range based on the series’ second season.
Publishing partner Daewon will unveil a line of storybooks in October.
Additional licensees across apparel, homewares and stationery categories will be appointed shortly and are set to launch during spring/ summer 2019.
“There’s been incredible growth for ‘PJ Masks’ across Asia,” says Monica Candiani, executive vice president, content sales, family & brands, eOne. “We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”