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'Pingu' Scores New Licensed Ranges in Japan

Tokyo-based Sony Creative Products, which manages licensing for “Pingu” in Japan on behalf of Mattel, has announced new licensed “Pingu” products headed to retail in Japan.

The latest range includes collectibles, mobile phone accessories and a cushion and armrest. T-Arts Co has produced two sets of “Pingu” collectibles. Bandai has produced a novelty mobile phone accessory called Pingu and Pinga Cable Bite. Bandai has also created the “Pingu” plush, cushion and armrest.

The new products are available via high-street retail, major stores and online.

The past 18 months saw a host of “Pingu” collaborations and promotions including a “Pingu”-themed café opened in Shinjuku, a Christmas collaboration with Sunshine Aquarium, a partnership with women’s lifestyle magazine Lettuce Club and more.

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