The two-for-one ticket promotion covers various routes from Edinburgh and Glasgow. The deal also includes a themed “Oddbods” travel guide for local stops on the chosen routes as well as a fully-wrapped train car to round out partnership branding.
“‘Oddbods’ is a unique property that appeals to kids and parents alike through its rib-tickling slapstick comedy and loveable, highly relatable characters,” says Anabel Higgin, marketing director, One Animation. “We’re very excited to be teaming up with National Express and the Scottish Daily Mail to deliver an enhanced, fun-filled ‘Oddbods’ travel experience to their passengers, both young and old.”
Winner of an international kids Emmy, “Oddbods” is a One Animation children’s series that launched in 2014. The show was recently used as part of another national U.K. campaign in partnership with the Fundamentally Children organization.