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‘Masha and the Bear’ Inks Deals Across Europe, Turkey and Asia

‘Masha and the Bear’ Inks Deals Across Europe, Turkey and Asia

Animaccord inks Masha Deals across product categories.

Animaccord has announced a slate of new consumer product licensing deals for its “Masha and the Bear” franchise in Eastern Europe, Turkey and Asia.

New partnerships include:

  • Egmont who will create a collection of products in the publishing sector for Poland and Eastern Europe regions.
  • Trefl who will release the branded Race to the Tree House board game in Eastern Europe.
  • Brandcrafters who will develop a range of homewares products in Turkey.
  • Simba is launching a collection of licensed dolls, figurines in blind-bags and playsets in Thailand. 
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