‘Masha and the Bear’ Inks Deals Across Europe, Turkey and Asia
Animaccord has announced a slate of new consumer product licensing deals for its “Masha and the Bear” franchise in Eastern Europe, Turkey and Asia.
New partnerships include:
- Egmont who will create a collection of products in the publishing sector for Poland and Eastern Europe regions.
- Trefl who will release the branded Race to the Tree House board game in Eastern Europe.
- Brandcrafters who will develop a range of homewares products in Turkey.
- Simba is launching a collection of licensed dolls, figurines in blind-bags and playsets in Thailand.