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‘Masha and the Bear’ Inks Deals Across Europe, Turkey and Asia

Animaccord has announced a slate of new consumer product licensing deals for its “Masha and the Bear” franchise in Eastern Europe, Turkey and Asia.

New partnerships include:

  • Egmont who will create a collection of products in the publishing sector for Poland and Eastern Europe regions.
  • Trefl who will release the branded Race to the Tree House board game in Eastern Europe.
  • Brandcrafters who will develop a range of homewares products in Turkey.
  • Simba is launching a collection of licensed dolls, figurines in blind-bags and playsets in Thailand. 


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