Endemol Shine North America has inked a deal with SCS Direct for a “MasterChef” U.S.-inspired small appliance line.
The kitchen goods line offers 10 items, such as an air fryer, bubble waffle maker, chocolate fondue maker, cordless crepe maker, dehydrator, deluxe 8-pan cheese raclette and grill, quiche & mini pie maker, 2lb programmable bread machine, electric spiralizer and pressure cooker.
“‘MasterChef’ celebrates home cooks and the wide diversity of cooking styles throughout the country,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America. “This collection brings a variety of easy-to-use and essential cooking companions and techniques into family kitchens and gives at-home cooks the opportunity to prepare dishes like a ‘MasterChef.’”
The “MasterChef” small appliance range is available now on Amazon and Macys.com. Season 10 of “MasterChef” U.S. is currently in production.