Jazwares Lands Deal with 'Go Away Unicorn!'

Sonar Entertainment has tapped Jazwares as the global toy master for its new series “Go Away Unicorn!” Centa IP is the series’ worldwide licensing agent.

Under the terms of the agreement, Jazwares has acquired the right to produce toys such as peel-away blind figures and figure packs, as well as plush from Russ that will debut this summer, among other toy merchandise.

“We believe Jazwares is a perfect partner for this fast-growing brand,” says Andrea Gorfolova, president, Sonar Kids, Family and Factual. “Jazwares instinctively gets what makes Alice, Unicorn and their relationship beautiful, unique and important to kids today. All the fun, humor and spirit of the series will be reflected in the toys Jazwares is bringing to the market.”

“Go Away Unicorn!” is set to premiere in the U.S. on the Disney Channel in March. The series debuted in Canada on Corus Entertainment this fall.

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