Jam Media has chosen Rockpool Licensing to represent its “Becca’s Bunch” title.
Rockpool will look to uncover licensing opportunities for the show in the apparel, bedding, homewares, stationery and greetings & gifting verticals. The agency aims to capitalize on the recent success the IP has had with current partners such as Jakks Pacific and Egmont.
“I fell in love with Becca and her quirky group of friends as soon as I saw them,” says Vickie O’Malley, managing director, Rockpool. “With great series awareness already, I’m delighted to be working in the brand in this next phase of its development and am looking forward to securing new licensing partners who can share in Becca’s quest to have the ‘best day ever.’”
“Becca’s Bunch” follows the exploits of a hat-wearing bird named Becca and her friends in Wagtail Woods. The show debuted last summer on Nick Jr.