Ice Cream Brand Scoops Up 'Queer Eye'
Experimental San Francisco ice creamery Humphry Slocombe is celebrating the reality series “ Queer Eye” with a new flavor.
IMG, “Queer Eye’s” exclusive global merchandise and licensing representative, brokered the deal.
The yet-to-be-unveiled menu item will aim to “represent the effervescent nature of the show and include an unexpected marriage of ingredients,” according to a statement made by Humphry Slocombe.
Set to launch in March, the new flavor will roll out at Humphry Slocombe ice cream shops and select retailers.