Brandgenuity, One Animation’s North American licensing agent, brokered the deal.
The new toy range will feature interactive plush, mini collectible figurines and play sets. It will also include a high energy light up game, mini vehicles and more.
“Our recently signed raft of partnerships coupled with ‘Oddbods’’ staggering audience figures is a testament to the growing popularity of the brand,” says Sashim Parmanand, chief executive officer, One Animation. “Target have demonstrated their commitment to the brand by exclusively launching the toy range across all stores nationwide, we couldn’t be happier to have them on board.”
The “Oddbods” toy line will be available at select Target locations and online at Target.com, beginning this October.