Felix the Cat Creates Stir with Scotch & Soda
Universal Brand Development has launched a second Felix the Cat-inspired apparel collection with Dutch fashion company Scotch & Soda.
CPLG, Felix the Cat’s representative, brokered the deal.
The new street-wear inspired collection includes men’s, women’s and children’s styles and features denim jackets, jersey wear, t-shirts, swimwear and accessories. The collection draws on sketch-inspired vintage renderings of Felix the Cat, sourced from the creative archives, burnout effects and placement graphics and well as all-over Felix embroideries.
The collection is available at all Scotch & Soda retail locations, online at SoctchandSoda.com and through the “Scotch and Soda” app.
“We had an incredible response to the launch of the first Amsterdam Blauw Felix the Cat Collection last year,” says Matt Tobia, account manager, CPLG Benelux. “The collaboration was heavily supported by Scotch & Soda and established Felix in the fashion arena, introducing the brand to a whole new generation of fashion-conscious consumers. The second collection introduces a new Spring/Summer color palette as well as must-have summer accessories including a cap, flip-flops and tote bag. We can’t wait to see the reaction from fans.”
The Felix the Cat Collection by Scotch & Soda is available now.
For more information visit https://www.Scotch-Soda.com