The new episodes, which will follow Peppa and her friends and family as they celebrate the Chinese New Year, will air in Mandarin in select markets. Each show will be distributed across Nickelodeon’s global network.
Free to air broadcasters in several markets will air the episodes during the Chinese New Year celebrations including Australia (ABC), New Zealand (TVNZ), Europe (Channel 5 Milkshake, RAI, France TV, CLAN), Canada (Treehouse) and South Africa (ETV). Episodes will air in the local language in parts of Asia including Taiwan (YoYo) and Hong Kong (nowTV). FTA VOD platforms will also air “Peppa” according to their announced schedules.
“We’re excited to unveil our latest plans to celebrate Chinese New Year with ‘Peppa Pig’ fans around the world thanks to a groundbreaking campaign we are rolling out with our broadcast partners around the globe,” says Monica Candiani, executive vice president, content sales, family and brands, Entertainment One.
In the first episode, “Chinese New Year,” Madame Gazelle teaches the children about Chinese New Year, and they create a dragon costume for a fireworks parade. In the second episode, “Panda Twins,” the audience is introduced to new characters, Peggi and Pandora Panda, twin daughters of Policeman Panda, who come to the playgroup for the first time.
The broadcast plan is part of eOne’s continued celebration of Chinese New Year through 2019.
The festivities include a host of plans for consumers, the nationwide cinematic release of Peppa Celebrates Chinese New Year, a co-production with Alibaba Pictures that will debut on Feb. 5 in China, among other plans.
Chinese New Year merchandise will also launch including the first Panda Twin toys, large-scale retail activations with e-commerce platform Tmall, a broad marketing campaign and a partnership with Merlin Entertainments’ new "Peppa Pig" World of Play indoor attraction in Shanghai.