“Brand licensing continues to be a significant growth area for our business globally, and we are really well placed to connect our brands across multiple touchpoints,” says Jane Smith, group director, brand licensing and gaming, Endemol Shine Group. “A number of our brands are enjoying significant off-air success in multiple markets, as we continue to drive their presence beyond broadcast. The additions of ‘Black Mirror’ and ‘Peaky Blinders’ to our scripted portfolio, and their quality and critical acclaim, opens up incredibly exciting new brand licensing opportunities and even further areas for us to develop.”
Endemol Shine will host drinks and a live drawing session at their BLE stand on Tuesday in honor of the 10th anniversary of “Simon’s Cat.” Creator Simon Tofield will be on site and will create bespoke drawings for visitors.
In recognition of this year’s food and beverage theme, Endemol will host two live sessions in the food activation area with 2018 “MasterChef” winner Kenny Tutt and “MasterChef UK” 2014 winner Ping Coombes. The MasterChefs will partake in an on-site mystery box challenge with the audience that will give participants a chance to win prizes.
Endemol properties that will be exhibited include “Peaky Blinders;” “Black Mirror;” “MasterChef;” “Simon’s Cat;” “Mr. Bean;” “Hunted;” “Tenable;” “The Wall” and “Wipeout.” Endemol Shine Group will exhibit at Brand Licensing Europe at stand E100.