Discovery Swims into Walmart with Shark Week Exclusives
Walmart is gearing up to celebrate the Shark Week 30th anniversary with a score of products developing in partnership with Discovery.
Beginning this July, 2,500 Walmart locations will offer an array of products including toys, tees, towels, snacks, books and DVDs. In 500 stores, products will be merchandised on a life-sized shark tank, complete with a shark tank photo booth. In addition, shoppers will be treated to an exclusive augmented reality experienced activated in store.
The partnership with Walmart is also part of a huge merchandising program, which is being launched in celebration of the Shark Week anniversary.
“Shark Week is all family viewing; it’s fun, educational and entertaining,” says Leigh Ann Brodsky, executive vice president, Discovery Global Enterprises. “What better way to bring families closer together than by buying great gear and tuning into the event each night.”
Beyond the exclusive partnership with Walmart, Discovery will have presence at other retailers including Swedish Fish, Build-A-Bear and Vineyard Vines. It will also be in additional categories including food, toys and tech.
Each year, Shark Week takes fascinated viewers on a week-long journey to uncover the secrets of the ocean’s top creature. The event is found in all 220 countries and territories around the globe.