Discovery to Shake, Rattle and Roll 'Rockers' Toys

Discovery has inked a deal with Hong Kong toy manufacturer Toy Plus for a range inspired by its series “Mini Beat Power Rockers.”

The toy line will include playsets, action figures and plush that are inspired by the series’ characters and that educate young children about musical elements.

A Rainbow Daycare playset that brings the TV series’ setting to life will also be available.

“‘Mini Beats Power Rockers’ has quickly become a fan favorite in Latin America, and we are excited to give kids new ways to interact and learn about music with their favorite baby rock stars,” says Miguel Trigo, director of licensing, Discovery.

“Mini Beat Power Rockers” follows a group of babies who make music at their daycare and dream of becoming a rock band.

The “Mini Beat Power Rockers” line will launch at retail in Latin America later this month.

Discovery Consumer Products is exhibiting at Brand Licensing Europe at stand C80.

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