DHX Brands has announced a new direct-to-retail collaboration for a line of “In the Night Garden” products.
Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the U.K. this summer. The range includes a host of items that are currently not available from other existing “In the Night Garden” licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, toweling robes, gift bags and feeding products such as bibs and sipper cups.
The agreement between “In the Night Garden” brand owner DHX Media and TJ Morris was negotiated by leading licensing agency CPLG. The agency has represented the property in the U.K. and Australia since 2014.