Desilu Too Teams with CBS for ‘I Love Lucy’ Program
Desilu, too and CBS Consumer Products have partnered to manage the merchandising program for the classic TV series “I Love Lucy.”
Desilu, too was created by the children of “I Love Lucy” stars Lucille Ball and Desi Arnaz to manage the estates of their parents. The partnership with CBS will see the debut of new product lines and experiences.
“Nearly 70 years after its debut, ‘I Love Lucy’ remains one of television’s most beloved series, and Lucy herself is an iconic character whose antics and ambition have stood the test of time,” says Veronica Hart, executive vice president, global franchise management, CBS. “We are looking forward to working with Desilu, too, to bring Lucy to both longtime and new fans around the world with innovative and stylish new product collections.”
The expanded “I Love Lucy” merchandising program will kick off with new fashion and beauty collaborations in 2020. Cosmetics brand Bésame Cosmetics will launch a new makeup program, while clothing brand Unique Vintage will debut a line of apparel. The collaborations join previous deals for “I Love Lucy” that include an emoji app and Funko collectables.